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Paying for business pages was yesterday – The Yalwa Business Directory offers a free Online marketing platform for small businesses wanting to advertise locally on the Internet.

Anyone owning a small business knows about the high costs of advertising. Often, the budget for marketing is low, which makes it difficult to compete against large companies that operate nationally or even globally. Yalwa therefore offers a free online business directory especially catering to the needs of local small businesses. At the Yalwa business pages (http://www.yalwa.com/), small business owners can list their company for free and include pictures as well as HTML and clickable links to their own website. Yalwa offers more than a thousand different categories, making it easy to specify exactly what kind of products or services the listed businesses offer. Another advantage is the global reach of Yalwa: The site is available in 28 countries and over 1000 cities around the globe, covering five different languages (Dutch, English, French, German, and Spanish).

For small businesses it is especially important to reach the right and oftentimes local customers. A bakery or a plumber for example wants to be able to target all potential local customers and does not need a nationwide marketing campaign. Even a website does not always guarantee the right results. Therefore, the Yalwa Business Directory (http://www.yalwa.com/) is the proper tool for small business owners wanting to advertise their products and services for free within their local community.

“In this volatile economy, small businesses are the ones struggling the most to keep their business alive during the global recession. Marketing budgets are tight. We at Yalwa believe that free local marketing can make a real difference to small business owners.”, says Klaus Gapp, CEO and founder of the German Start-up Yalwa

Before launching Yalwa, Klaus Gapp successfully founded and operated opusforum.org, a local classifieds site for the German speaking market. opusforum was bought by Ebay in 2005 and merged with Kijiji in 2006.

About Yalwa: The German startup company Yalwa offers two local websites based on the philosophy that local web applications should be free, trusted and easy to use. Yalwa, a free business directory and Locanto, a free classifieds site (http://www.locanto.com/) are both offered in 28 countries worldwide, covering five different languages (Dutch, English, French, German, and Spanish).
Currently, the Yalwa websites reach more than four million unique visitors per month.