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WORLD’S LONGEST BILLBOARD MADE PERMANENT

Overwhelmingly positive feedback from both locals and race goers about the Paddy Power sign on Cleeve Hill in Gloucestershire has prompted the top bookmaker to negotiate a long term lease with the landowner to enable the record breaking sign to remain as a permanent fixture of the Cheltenham landscape.

As the world’s longest freestanding sign locals believe it has the potential to become one of the country’s most recognised landmarks, even becoming a tourist attraction similar to its sister sign in Los Angeles.

Security on-site has reported a steady stream of curious punters travelling to the site to have their picture taken by the record breaking sign.

The colossal Paddy Power sign is a staggering 270ft long eclipsing the previous world record holder which stood at 160ft long and also dwarfs the Hollywood sign in Los Angeles.

Paddy Power himself said: “We have had so much positive feedback from locals that it was a no-brainer to make the sign permanent. The first reaction by most people I have talked to is it makes them smile, so why not have that feeling every day?”

STAT ATTACK
Paddy Power sign

• 270 feet long (82 metres)
• 50 feet high (15 metres)
• Almost 100 tones in total
• 60 man build crew
• 3 years in the making
• Over 1000 man hours to design and build
• Landmarks dwarfed by the Paddy Power sign:
• At over 270ft wide that’s longer than the world’s largest free-standing billboard in Manila, Philippines (160ft)
• Taller and bigger than the Hollywood sign (45ft by 200ft)
• Longer than the famous Cerne Abbas Giant in Dorset (180ft)
• At over 50ft high that’s taller than three double-decker London buses stacked on top of each other

Ends

Ken Robertson – 01 4045915, 087 8528718