Winners Announced In The Annual Reevoo Customer Choice Awards 2009

- The UK’s only awards for consumer technology and appliances that are based entirely on owner reviews
- Awards based on more than half a million genuine reviews of products from purchasers
- £16.49 Tesco own-brand Hi-Fi is the shock winner in the Hi-Fi category. Sony dominates in TVs and TomTom wins three medals in the SatNav category. Apple’s iPhone fails to win a medal in the mobile phone category.
Reevoo.com, the leading source of authentic customer reviews on the web, today announces the winners of the Reevoo Customer Choice Awards 2009.
The winning products, as chosen by shoppers, represent the very best in electrical products and appliances for the kitchen, laundry, living room and on-the-move.
More than half a million individual reviews written by confirmed purchasers up to 1st April 2009 were collated to identify the winners. All shoppers rate products that they have bought on several criteria, including overall score and value for money.
The awards cover twenty one categories – from camcorders to cookers – and are based on post-purchase reviews from shoppers at 60 of the UK’s leading online retailers.
“This is the first time that product awards have been based solely on the feedback from owners,” said Richard Anson, CEO of Reevoo.com. “Most awards are judged by relatively small panels of experts, but in this case we use only the hands-on, considered views of shoppers who have parted with their cash to buy the products that they are rating. That makes these awards an invaluable shopping list for buyers of electrical products.”
He added: “In the last decade, we’ve seen a massive surge both in the volume and variety of electrical products available to shoppers. Choice is good, but it is often difficult and time consuming for shoppers to wade through all the options. What our awards offer is a snapshot of the very best products on offer – as judged by half a million shoppers who have been through research, selection, purchasing and perhaps most importantly hands-on experience of the products themselves.”
Big winners include Sony, which takes gold and silver in the television category, and TomTom with a clean sweep in the SatNav category. Nikon takes the prize for best digital camera and Canon wins gold in the camcorder category. UK-based vacuum cleaner manufacturer Numatic wins an impressive silver award for its Hetty vacuum cleaner. The biggest surprise is in the Hi-Fi category, which Tesco wins with an own-brand hi-fi that retails for an incredible £16.49. Apple wins gold in the laptop category, but only manages a bronze in the MP3 and iPod category. Perhaps even more surprisingly, the iPhone fails to make the top three in the mobile phone category, with Samsung winning gold and bronze and Nokia taking silver.
In the value for money category, Tesco also does well, with wins for best value for money Hi-Fi and microwave.

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