The next revolution in local marketing isn’t discounting, couponing or online group deal buying – it’s loyalty programs.
Welcomemat Services, which specializes in helping businesses turn new movers into loyal customers, is rolling out the “welcome mat” for those savvy entrepreneurs looking for a franchise opportunity in the estimated $133 billion local advertising market. Operating in 12 territories across the South, the cutting-edge marketing firm plans to add 15 franchise operations throughout the United States in 2011 and over 200 in the next five years.
As online deal sites continue to emerge and the “daily” deal craze grows, the mutually beneficial relationship between local businesses, who are seeking profits, and local consumers, who are seeking quality products and services, is being compromised. By focusing on a segment of the population that is highly likely to become loyal, Welcomemat Services is helping businesses grow profits by adding more long-term customers.
“Moving is a life-changing event that forces individuals and families to create new personal and business relationships,” said Brian Mattingly, Founder and President of Welcomemat Services, noting that new movers are five times more likely to become long term customers compared to settled households. “Our combined digital and print loyalty platform helps new movers get acclimated to their new surroundings and replace the business and service relationships they lost when they moved to their new area.”
Designed specifically to introduce families and individuals who have recently moved to their neighborhood to retailers and service providers, The Welcomemat™ loyalty platform begins by delivering a printed package of sophisticated invitations to a unique group of new movers in an area each month.
Mattingly explains that Welcomemat Services is the first and only loyalty marketing platform designed for local businesses to employ proprietary technology that enables new mover information to be bar-coded into every invitation. The barcode information not only allows small businesses the ability to track response of their marketing dollars, but also gives them insight into the moving population in their area.
Ron Bunten of Sport Clips has seen immediate results. “Welcomemat has been a wonderful marketing tool for Sport Clips. New movers are vital to our success and Welcomemat’s clean and highly targeted approach has enabled us to capture a large group of new, loyal clients each month,” he said. “Since we began working with Welcomemat Services, they have consistently gone beyond my expectations by helping me with my marketing efforts and educating me on the importance and value of reaching out to new movers.”
With recent mention of large corporate buyouts and initial public offerings in the local marketing space, Welcomemat Services has created a unique business ownership opportunity for sales-savvy individuals. With a proven business model, large client base and unmatched innovation and sophistication, Welcomemat Services has positioned itself to offer these individuals a chance to own an exclusive Welcomemat Services territory and piece of an exciting up-and-coming brand.
Franchise owners are not required to have industry experience, but should have solid sales and networking skills in order to effectively build relationships with advertiser clients. The required investment for a single, home-based franchise unit ranges from $49,900 to $77,050, which includes a franchise fee of $35,000.
For more information please contact Brian Mattingly at 404-841-2226 or visit http://www.welcomematfranchising.com/.
About Welcomemat Services
Founded in 2003 by a team of experienced sales and software professionals, Welcomemat Services provides local businesses access to new loyal customers in their local communities through a combined digital and print marketing program. Unique in the estimated $133 billion local advertising market, Welcomemat Services uses specialized, patent-pending technology to store and log customer demographics for use by the local companies it supports. Welcomemat Services has 12 company owned units and began franchising in Q4 of 2010.