[Singapore, September 2011] In support of Breast Cancer Awareness 2011 in Singapore by Breast Cancer Foundation (“BCF”), Croyez Studio, the first and largest fitness studio in Asia that offers group Power Plate® workouts, pledges to donate $5 for BCF’s yearly Pink Ribbon project for each customer who wears pink socks. Recent research has shown that exercise reduces the risk of breast cancer. According to Journal of Breast Cancer Research, November 2008, vigorous exercise may cut risk of breast cancer by as high as 30 percent in normal-weight women. Another research published in May 2008 by Journal of the National Cancer Institute also pointed out that girls and young women who exercise regularly between the ages of 12 and 35 have a substantially lower risk of breast cancer before menopause compared to those less active. “More than 80% of our customers who work-out at Croyez Studio @ Dempsey and @Purvis are females. A high percentage is between 25 to 35 years old. Through the Pink Socks Campaign, we hope to drive the message of pink of health, raise awareness and garner support for Breast Cancer Awareness,” shares Ms Gwendolyn Thio, Director, Croyez Studio. At Croyez Studio, a 25 minutes workout on the Power Plate® is equivalent to a 2.5 hour workout at the gym. The machine vibrates three dimensions at 25 – 50 times per second which explains the effectiveness and its popularity among the busy females in Singapore. Play your part and support Breast Cancer Awareness 2011 by simply wearing Pink socks and shape your health with Croyez Studio. Trial sessions are priced at $18, and $5 will be donated to BCF. So remember to put on your pink socks! Croyez Studios are located at: Croyez@Purvis 8 Purvis St #02-01 Singapore 188587 Croyez@Dempsey Block 8D, Dempsey Road #03-06 Singapore 249672 ###END### About Croyez Studio Croyez Studio is a lifestyle fitness studio. After its success at its flagship studio at Dempsey Hill, Croyez Studio opens the second studio at Purvis. Co-owned by 2 sisters, Gwendolyn Thio and Sharon Thio, Croyez Studio is currently the first and only studio in Asia that offers group Power Plate® workouts. Classes at Croyez Studio start as early as 7am and the last class ends at 10pm. Each class lasts 40 minutes, which comprises of a 5 minutes stretch, 25 minutes workout and 10 minutes high frequency massage on the Power Plate®. Co-owner Gwendolyn Thio, who lost 8kg in 1.5 months simply by working out on Power Plate® 3 times a week and her sister Sharon Thio, who graduated from Imperial College, UK, with a Masters in International Health Management and a degree in Nutrition from King’s College, strongly believe in not just healthy, but effective exercises. Croyez Studio integrates the sisters’ vision and aims to help customers achieve outstanding results with the least possible amount of time invested. Breast Cancer Foundation (BCF) Breast Cancer Foundation (BCF) is a non-profit charity organization, established on 30th September 1997. Under the leadership of its Patron, Mayor (Mrs) Yu-Foo Yee Shoon and her dedicated executive committee comprising mostly lay people and some medical professionals, BCF’s mission is to eradicate Breast cancer as a life-threatening disease. BCF hopes that by raising awareness of breast cancer and encouraging women to go for screenings regularly, breast cancer will be detected earlier and the chances of surviving the disease will be greatly enhanced.