The Press Release Resource

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Until few years back you could watch a movie either in cinema halls, on television broadcasts or by CD’s or DVD’s. But then a major technological advance made it became possible to watch movies online through the internet. But it has not been as easy to watch movies online, as much as it is to watch them by other pre-existing means. Most of the movies uploaded and available for viewing online are old classics and the new ones available are most often pirated prints with a low picture and sound quality. Watching such a poor quality version makes it difficult to understand the movie and fully enjoy the film viewing experience.

But things have moved further and now it has become possible to watch a movie online even before its release! This breakthrough has been introduced by Cowdung Films, an Indian company that will release its film “Checkmate” on the internet before releasing it in cinema halls, on televisions and on CD’s and DVD’s.

This is perhaps not the first time in the world of cinema. Movies have already been released in this manner in other countries of the world. It’s notable that many of these films have earned not just huge popularity but also raked in the big bucks through their internet release alone and without any theatrical release at all.

“Watching a movie is a difficult decision for a film lover with so many releases every week. When one decides to watch a movie the consequences varies a lot. Either you find yourself suck in a dark room with a very unlikable movie or you might miss the film or wasted money and time in purchasing a very unlikable DVD or watching a movie in double length on TV.

But perhaps, things would be different if you would have known about a movie by other film lovers. You might have saved your energy and watched a likable movie.

We are giving an opportunity to a film lover to watch the movie before its release on any other medium and share her/his experience with another film lover. We invite you to watch the film online for free and share your experience and views with other film lovers. Thus this would not only help us in promoting our film but also creating an active audience, an audience that decides a film,” says Nikhil Sablania, Director of Cowdung films which is the first company to do this in India.

The first movie that would be available is Yashika Nagpal & Vikas Katyal starrer Hindi feature film ‘Checkmate.’ All movies would be available with subtitles in English. You can get the availability of film online by filling a form at company’s website www.cowdungfilms.com/checkmate