A significant alliance was announced today at the Hotel Investment Conference South Asia, as Vantage Hospitality Group and three preeminent names from the Asian American lodging community introduced VanMYT Hospitality and revealed plans to launch Vantage’s Value Inn Worldwide and Value Hotel Worldwide brands in India.
Vantage Hospitality, the 10th largest hotel company in the world, has given the exclusive right to develop its limited-service and select-service brands in Southeast Asia to VanMYT Hospitality. VanMYT brings together the resources of Vantage and Mukesh Mowji, Yogesh Patel, and Tarun Patel, representing top leadership in the Asian American lodging industry and the Indian travel market.The group’s goal is to have multiple properties in key geographic regions of India during the first year and to exceed 100 properties in three years.
Serving as Chairman of VanMYT is Vantage Hospitality President & CEO Roger Bloss, who has more than 35 years of experience in the hospitality industry. Knowing there had to be a better way than traditional hotel franchising, Bloss and his fellow Vantage founding partners created an innovative membership model that works in the best interest of hoteliers and allows them to be in business for themselves, not by themselves.
In 1999, Vantage launched the economy/limited-service brand Americas Best Value Inn (which now includes Value Inn Worldwide, Canada’s Best Value Inn and Chinas Best Value Inn).Collectively, these brands have broken all industry records by growing to over 1,000 hotels throughout the world in just 12 years. Vantage expanded in 2007 with the Lexington Collection of hotels, inns and suites – the only membership brand in the upper-mid and upscale segments.
“Vantage Hospitality has been growing internationally, and to be able to now have our brands enter India through a relationship with three esteemed industry veterans is very exciting. I’m also pleased that VanMYT plans to emulate Vantage’s unique Freestyle Brand Affiliation model that allows hotel owners to ‘be in business for themselves, not by themselves,’” said Bloss.
Mowji, who is President & CEO of VanMYT, was the chairman of the Asian American Hotel Owners Association (AAHOA) in 2006-2007 and is currentlyprincipal at Silver Creek Hospitality, a hotel development and management company located in San Jose, California. He and his family have been in the hotel business since 1969 and currently own or previously have owned and operate several franchised and independent motels in Alabama, California, and Florida under Tuscany Investments.
“We have watched and admired the success of Vantage’s historic business model, and realized how successful it can be inSoutheast Asia, and India, in particular.The opportunities and the respect for individuality that are inherent in the Vantage system will be a driving force in the new venture, and we’re delighted to be able to be responsible for carrying the torch in what is sure to be an exciting new endeavor with old friends,” said Mowji.
Yogesh Patel, a director of VanMYToften described as a serial entrepreneur, founded or co-founded many start-up companies, primarily those to which emerging technology is integral, including Hotvoice Communications International, Inc. (the world’s largest unified messaging system); Jaxtr.com; Sabsebolo.com; Nano City (a city project in Gujarat, India with over 4,000 acres of land); and, more recently, the India-based online travel agency, Arzoo.com, for which he is the co-founder. With a network of over 50,000 travel agents in India alone, Arzooranks amongst the top OTA’s in Southeast Asia, and is expected to be a major source of distribution for the Vantage-branded hotels in the region. Patel is also a holder of several U.S. patents.
Tarun Patel, VanMYT’s Chief Officer, was elected treasurer of AAHOA in 2006 and served as chairman in 2009-2010. He is founder and principal at Silver Creek Hospitality, as well as the president of Pacific Hospitality Company, a family-owned, full-service real estate services company specializing in management, development, and investments in the hospitality industry. Patel also serves on the board of the U.S. Travel Association, Northcott Hospitality and is a charter member of The Indus Entrepreneur (TiE) Silicon Valley.
About VanMYT
VanMYT Hospitality, Pvt., Ltd., is the Indian subsidiary of VanMYT, Inc. VanMYT combines the trusted Asian hospitality leadership of MukeshMowji, Yogesh Patel, and Tarun Patel with the global resources of Vantage Hospitality Group, Inc. – the 10th largest hotel company worldwide. As the exclusive development representative for Vantage Hospitality in India, VanMYT is offering hotel owners throughout India the opportunity to join one of Vantage’s outstanding brands, Value Inn Worldwide and Value Hotel Worldwide. Visit www.VanMYT.com for more information.
About Vantage Hospitality Group, Inc.
Headquartered in Coral Springs, Florida (USA), Vantage Hospitality Group has over 1,000 independently owned and operated hotels around the world, and is the only hotel company to be ranked on the 2006, 2007, 2008, 2009, 2010 and 2011 Inc. 500/5000 List of Fastest-Growing Private Companies. Vantage Hospitality’s first hotel brand, Americas Best Value Inn, is a leader in the limited-service segment (including Value Inn Worldwide and Canadas Best Value Inn) throughout North America.The company recently added the Value Hotel Worldwide segment, created specifically to fill a void in the Indian market. Vantage continues to grow with the Lexington Hotel and Lexington Inn brands (Vantage’s upper-mid and upscale brands) and through affiliations with Brown Nester Hospitality Services (offering comprehensive hotel brokerage and related services in the U.S.) and Vantage Insurance Services (a full-service insurance agency specializing in insurance for the hospitality industry in the U.S.). Visit www.VantageHospitality.com for more information.
About Arzoo.com
Arzoo.com is among the top online travel portals in India with more than 50,000 registered agents. Arzoo aims to be a single window destination for travelers, where all the varied and diverse needs of individual, family and business travelers are met at all stages of travel. Arzoo.com offers a comprehensive suite of hospitality-related products and services, including air travel (within India and internationally), hotel bookings, holiday packages (within India & internationally), inbound India-specific packages, weekend getaways, customized theme-based holidays, car rentals, service apartments, and MICE activities. Arzoo may be reached by visiting www.arzoo.com, by calling the India headquarters based in Mumbai at +91 (22) 6713 4444, or by email at sales@arzoo.com.