For Immediate Release -
May 7, 2011
(Los Angeles, CA) – Television Personality Daniel DiCriscio (Da Ali G Show, Greenhouse, Todd TV, Cristina’s Court, Home James, TMZ on TV, Gossip Queens, and the upcomingThe Messiah of Makeover), made it a personal mission to participate in this years 18th Annual Revlon Run/Walk For Women on Saturday May 7, 2011.
DiCriscio, who recently lost his beloved mother, Rita, to cancer, ran the 5K race in her memory and also made a special guest appearance at the event.
The race took place at the Los Angeles Memorial Coliseum at Exposition Park and attracted over 40,000 participants. The EIF Revlon Run/Walk event is one of the nation’s largest single-day fundraisers to support women’s cancer research, counseling and outreach programs in New York City and Los Angeles.
Academy Award Winner and Revlon Global Brand Ambassador Halle Berry and Alyson Hannigan (Star of “How I Met Your Mother”) co-hosted the event on Mother’s Day weekend with American Idol finalist and recording artist, Kimberley Locke, singing the national anthem.
The EIF Revlon Run/Walk for Women was launched in 1994 through the combined efforts of Lilly Tartikoff, Ronald O. Perelman, chairman of Revlon, Inc., and EIF. Since inception, more than $60 million in grants have been made from the combined events in New York and Los Angeles.
“Since the first EIF Revlon Run/Walk, hundreds of thousands of men, women and children have shown their support for this important event. I am incredibly inspired by their dedication and passion for the cause and thank them for helping us make the run so successful,” stated Perelman, chairman of Revlon, Inc., co-founder of the EIF Revlon Run/Walk and co-founder of the Revlon/UCLA Women’s Cancer Research Program.
Proceeds from past EIF Revlon Run/Walks have funded cutting-edge research, contributed to the development of the breakthrough gene treatment Herceptin® as well as other targeted therapies, brought new and innovative treatment approaches to women’s cancers worldwide. Monies raised have also helped numerous organizations in providing education, advocacy and outreach services to those affected by women’s cancers.
JPR Public Relations