Thomson Local has announced that it is to begin a national roll-out of its money saving vouchers programme following successful trials last year.
The company is giving big brands and small businesses alike the opportunity to publish vouchers in all 174 editions of the Thomson Local Directory, which reaches 22 million homes annually.
Jill Pringle, Head of Marketing, Thomson Local said: “We initially trialled vouchers in three of our editions and were very pleased with the results.
“Whilst the offer is popular with big brands, smaller businesses are also jumping at the chance to stand out from their competition at a time when consumers are focussed on value for money.”
She continued: “Combined with our Nectar partnership, we are providing users with a highly rewarding reason to use Thomson Local when they search for a business.”
Brands already taking advantage of the programme include The National Trust, Thorpe Park, and Alton Towers, along with more local companies such as beauticians, gyms and dance teachers.