The hearse rolls on for LAR Traffic Services

Following the recent story about a ‘fake funeral’ being filmed in Shoreditch High Street which stirred up a hornets nest of complaints on Twitter, a plethora of vicious complaints have been directed at LAR Traffic Services, Recovery World and recovery operators generally.

Recovery World were asked to supply a street lifter to film a hearse being ‘lifted’ outside a church during a funeral as part of a comedy sketch for the show.  Mac Engledew hired the truck from LAR and was looking forward to making his TV debut. It was only when he received a tirade of abuse at the film scene that he realised that some bystanders actually thought it was for real. This was then compounded when photos posted on You Tube and Twitter were picked up and viralled by over 1000 irate ‘twits’ who failed to notice the microphone boom clearly in shot.

Instead of this innocuous incident fading into obscurity, a number of ‘Twitters’ spotted the livery on the recovery truck, and identified it as one of the LAR Traffic Services fleet based in Braughing in Hertfordshire. As a result, managing director James McAuliffe received a daily tirade of abusive phone calls and e-mails which still continues weeks after then original event.

Such gullible observers continue their vilification with comments of ‘shameless’, ‘morons’ and ‘heartless basterds’ (sic) being some of the printable versions but many were more profane and couldn’t grace the pages of a website such as this. Despite such provocation James retained his true professionalism and responded to all the e-mails pointing out the reality of the situation and including links to the Recovery World blog, The Sun and You Tube to underline that this was indeed a film scene for a TV comedy series.

On the positive side, BBC News motoring journalist Adam Rayner (son of agony aunt Claire raynor) had nothing but congratulations on the huge coverage LAR received on the Internet, while The Cremation Society of Great Britain found it amusing enough to want to run the story in their quarterly magazine.

Hopefully this story will fade and become a distant memory, but it’s reassuring that there are still some astute people out there who recognise that we are not only true professionals, but we also have a sense of humour!
ends

More about Recovery World
Recovery World was established in January 2001 to supply both new & used vehicles to the UK & Europe. With now over 150 vehicles on site at any one time Recovery World holds the largest collection of recovery vehicles in Europe, if not the world.  The Recovery World website has become a community focus for all those involved in the vehicle recovery industry, not just for vehicle sales, but a central information point.  The forum is very active with drivers and operators able to air their views and opinions and maintain contact with each other. Recovery World has recently expanded the operation to become a leading supplier of specialist recovery accessories via their on-line shop and mobile service.

For further media information contact
Colin Caldicott, Ultimedia PR  Tel: 01767 601470 or colin@ultimediapr.co.uk

For further information about Recovery World contact
Lynn Engledew  Tel: 01707 266318 or lynn@recoveryworld.co.uk.

About Ultimedia PR

At Ultimedia we pride ourselves on our hands-on proactive approach. We’re PR practitioners, not consultants, so we roll up our sleeves and get stuck in.