The forthcoming Technology for Marketing & Advertising (TFM&A) 2010 show will cover all aspects of digital and direct marketing, those working in website promotion may be interested to know.
TFM&A claims to be the UK’s only integrated marketing event and delivers all the latest industry insight, trends and developments.
Speakers and exhibitors at the event, which takes place at Earls Court 2 in London between February 23rd and 24th, include leading suppliers of data, customer relationship management (CRM), digital and direct solutions to offer people working in website marketing an opportunity to learn how to blend truly integrated marketing and advertising campaigns.
Online brands such as Google, Facebook and YouTube will also be at the event to offer the latest social media marketing techniques.
The show will present the benefits of driving a company’s performance using a range of tools including AdWords, Mobile & Google Analytics during a practical session on Google keynotes.
Digital Element, the leading provider of IP Intelligence technology, will also be discussing its recent launch of NetAcuity Edge, the first product of its kind to offer people working in website marketing highly accurate geographic data – down to postcode level – representing a revolutionary approach to geo-location targeting.
As a Digital Element spokesperson said: “The development of a hyperlocal dataset capability meets pressing demand from online marketers to increase the efficiency of online advertising.”
Research recently published by the Internet Advertising Bureau (IAB) suggested that organisations which combine mobile and website marketing can radically increase brand awareness.
For example, Marketing Week recently reported that Virgin Media was giving its creative, direct and website marketing agencies an overhaul in an effort to develop a more integrated approach to its communications.
“As we look to deliver an even more compelling and brilliantly simple consumer experience, we’re keen to understand the benefits of a more integrated marketing and advertising approach,” said Ashley Stockwell, Virgin Media’s executive director of brand and marketing said.