Tag Archives: Search spend

Facebook ad spend up 25 percent and cost-per-click up 54 percent in Q3 2011

Facebook ad spend has increased 25 percent during the third quarter of 2011, according to research by performance marketing company, Efficient Frontier. The cost of advertising on Facebook has also increased, with cost-per-clicks up by 54 percent in Q3 over Q2. Search spend has increased by 16 percent year-on-year in the UK (20 percent in the US). Efficient Frontier’s quarterly ... Read More »