The Press Release Resource

New research from Common Sense Advisory reveals how some b2c websites hit, and miss, the U.S. Hispanic demographic. (Boston, MA) – Ford, McDonald’s, Nestlé, and Pepsi each take a different approach to targeting the Spanish-speaking market online, but all have one thing in common. They offer content for Hispanics in Spanish as well as English. …

Based on interviews across multiple industries, new research from Common Sense Advisory links translation to the bigger picture of international business and outlines steps for building sustainable globalization strategies. Boston, MA – August 26, 2011 — Globally, businesses spend $31 billion a year on translation and localization services. But is paying for language services enough …

The former Director-General at the Directorate-General for Translation of the European Commission will cover multilingual workforce development, economics of linguistic diversity, and the European market for the independent research firm. Boston, MA and Helsinki, Finland – July 25, 2011 — Market research firm Common Sense Advisory announces Karl-Johan (Juhani) Lönnroth will participate in the firm’s …

New report from Common Sense Advisory helps developers benchmark their spending on localization and translation as part of global expansion efforts. Boston, MA – November 23, 2010 — Facebook is now available in more than 70 languages. Google search is possible in 136. How many languages does your company offer? Multilingual software products and applications …

Elisabete Miranda is one of 11 winners recognized nationwide with this prestigious award. Hackensack, NJ, November 03, 2010 — Translation Plus, Inc., a multicultural communications company providing integrated language services, today announced that its president Elisabete Miranda was named one of Ernst & Young LLP’s 2010 Entrepreneurial Winning Women. Elisabete Miranda is one of 11 …

Dubai, UAE ( your-story ) April 12, 2010 – The recent coverage given to the convicted “kissers of Dubai” has again brought the tensions between a traditional Arab culture and European norms to the surface. Despite the media backlash, the translation agency Kwintessential Arabia has applauded the courts’ decision, stating it is the responsibility of …

As the number of international visitors at U.S. trade shows grows, and businesses expand into new international markets, so does the challenge of communicating with non-English-speakers Orange County, CA – March 10, 2010 — In 2008, nearly 2 million people travelled overseas to the U.S. for conferences and conventions; 6.3 million for business purposes (U.S. …