The Press Release Resource

The Brits have long been accused of being obsessed with the weather and it’s no surprise that holidaymakers value guaranteed good weather above other considerations when choosing a holiday destination this summer.

The launch of a new dedicated cruise holidays website by Holidays-Direct, a travel division of Midlands Co-op, has led to the company seeing a year-on-year rise in cruise holiday bookings.

Customers see through gimmicks and headline promises – what they want is the assurance that they are booking the right holiday for them and that they really will get value for money, says online travel agency www.holidays-direct.co.uk.