The Press Release Resource

New research* into the on-the-go market conducted by shopper consultancy Evolution Insights uncovers a stark contrast between the attitudes and actions of shoppers relating to health and wellbeing. While 37.6% of shoppers say they consider calories when they buy for lunch on-the-go, only 5.8% give calorie content as a reason for their choice of items. …

Only 1 in 5 grocery shoppers say they would prefer grocery deals to be ‘pushed’ to their mobile phone based upon their location, according to new research*. The majority of shoppers interested in receiving deals using their mobile say they would prefer to choose when to access the information – rather than being pushed it …

Only 5% of grocery shoppers say that manufacturer’s health claims are influential in their decision making process when considering food and grocery for their children, according to new research* Brand equity fairs equally low, with just 7% of respondents citing brand names as influential in their choice at the fixture, finds shopper research consultancy Evolution …

Only 8% of grocery shoppers say they would actually prefer to receive offers on their mobile while they are in the supermarket, according to new research.* The potential for mainstream interest in and adoption of location based marketing for grocery is relatively limited in the short term, finds Evolution Insights’ Digital Shopper Marketing 2010. James …

1 in 3 UK grocery shoppers say digital and mobile initiatives such as the ability to scan items with their phone and add to a shopping list is appealing, according to new research. 37% of UK adults now own a smartphone, and while ownership remains skewed towards 18-34 year olds, take-up is rapidly expanding into …

Tesco.com is enticing significant numbers of customers away from their competitors as shoppers move to online grocery, according to new research*. More than 1 in 4 Sainsbury’s supermarket shoppers now use Tesco.com when they shop online, while 1 in 6 Asda supermarket shoppers use Tesco.com for their online grocery, finds Evolution Insights’ ‘Online Food & …

1 in 5 UK grocery shoppers have tried online grocery shopping but switched back to the supermarket, according to new research. 45% of UK adults now shop for their grocery online at least occasionally, but 20% say they have tried online grocery shopping in the past but no longer use it now, finds Evolution Insights’ …

1 in 5 grocery shoppers say they would follow a brand on Facebook in return for the latest deals, according to new research*. Two thirds of grocery shoppers now use social networks, and 21% would say they would use them to find the latest coupons and voucher codes, finds Evolution Insights’ ‘Digital Shopper Marketing’ report. …

New research from the UK’s leading discount website has revealed that 1 in 3 Britons only buy free-range produce ‘when they can afford to financially;’ with eggs proving the most popular free-range product amongst consumers. New research conducted into the attitudes of consumers towards free-range food has revealed that although over half, 54%, of consumers …

New research from the UK’s leading discount and voucher code website has revealed that just over two thirds, 67%, of Brits feel ‘bullied’ into buying ‘bags for life’ from supermarkets; whilst one in ten admit that they carry on using plastic bags ‘out of principle.’ Despite the efforts of supermarkets to encourage British consumers to …

New research from the UK’s leading discount and voucher code website has unveiled that just over one fifth, 21%, of Brits consider points schemes the ‘biggest attraction’ when it comes to choosing where to shop. A new study by MyVoucherCodes.co.uk, the UK’s leading discount and voucher code website, has revealed the importance of points schemes …

CouponAlbum announced launch of coupon gadgets

Mitch Marrow, a successful pro football player, suffered back injuries and had to find a new career