The Press Release Resource

Technology Solutions hit the roads of Europe As of November 2011, the Augsburg-based technological leader will be presenting the “KUKA Systems” brand to the wider public. A white semitrailer tractor with over 400 HP under the hood, pulling a 14-meter trailer bearing the slogan “Technology Solutions – Made by KUKA Systems”. As part of a …

US-based sub chain Quiznos is one of America’s premier Quick Service Restaurant (QSR) chains, with around 4000 stores in over 35 countries. As part of its international development initiative, Quiznos has granted Master Franchise Rights for North and West India to New Delhi-based Sub One Hospitality Services Pvt. Ltd. for consolidating its presence in the …

Frankfurt/M., November 21, 2011 – With the stakeholder landscape in healthcare getting more and more complex, leveraging influencer and decision maker networks is key for the market success. But having even comprehensive information on stakeholder networks doesn”t necessarily mean to know the risks and opportunities within these networks. Mederi is now introducing Sentiment Radar™ – …

[Singapore, May 2011] With the opening of their second fitness studio along Purvis St, Singapore, Croyez Studio appointed Brand Incorporated (“Brand Inc.”) as their official PR agency to manage media liaisons and lobby for media trials at both venues.   “This is a very challenging fitness / lifestyle PR account. Croyez Studio’s flagship outlet at …

Virtual and social world creator Huzutech is working with Digital PR agency Revolver to provide a comprehensive range of PR, communications and media outreach services. Huzutech is a new technology company, working at the cutting edge of the online, multiplayer virtual worlds market.  The company has created a technology which allows the fast, simple creation …

40% of shoppers who switch brands because of price promotion continue to buy the new brand once the promotion ends, according to new research*. In the current environment of food price inflation and aggressive discounting, the majority (74%) of grocery shoppers also say that price promotions influence their purchase decision in-store, according to Evolution Insights’ …

Business Marketing Association awards event recognizes top examples of corporate branding HOUSTON (December 20, 2010) – Green Bank, N.A. received top honors for its logo during the Business Marketing Association (BMA) Houston’s 2010 Lantern Awards of Texas. The logo won the Best in Category Lantern Award for “Corporate or Product Indentity,” in a competition for …

Vertu, a daughter company of the mobile phone manufacturer Nokia, distributes luxury mobile phones with keys and casings made of precious metals for an exclusive clientele. For these exquisite mobile phones only the finest of quality materials, beyond the precious metals themselves, are used. This makes Vertu one of the most expensive mobile phones in …

World’s fastest-growing mid-market hotel brand introduces affordable urban cool to London’s hotel scene with the signing of Aloft London ExCeL Starwood Hotels & Resorts Worldwide, Inc.® and its new destination sensation brand, Aloft® Hotels, announces the signing of Aloft London ExCeL. Scheduled to open in advance of the London Olympics in 2012, this 252 room …

Solanum, a member of the Produce World Group, has added to its burgeoning portfolio with the launch of new fresh potato brand Cyprus Gold. This marks the company’s most recent entry into the branded market. In the 1990’s potatoes from Cyprus held a prominent position within the UK market, however over the years their popularity …

A new study has revealed that, contrary to popular belief, middle classes are the largest consumers of supermarket ‘own brand’ produce; with 48% claiming they will always choose a supermarket label when possible. The UK’s leading discount code website, MyVoucherCodes.co.uk, has commissioned a study uncovering the myths surrounding supermarket snobbery. Whilst many stereotypical views would …

26% of mobile phone users stick with the same network when it’s time to upgrade handsets, whilst a third always opt for a handset by the same manufacturer, new research into brand loyalty by the UK’s leading mobile phone comparison website has found. A new study by www.rightmobilephone.co.uk has looked into brand loyalty amongst 1,784 …

Wikipedia’s top editors are contemplating a change to a general rule of allowing anyone to edit.

Former singer and music presenter Lauren Laverne stars in a new film for alcohol awareness charity Drinkaware.