US-based sub chain Quiznos is one of America’s premier Quick Service Restaurant (QSR) chains, with around 4000 stores in over 35 countries. As part of its international development initiative, Quiznos has granted Master Franchise Rights for North and West India to New Delhi-based Sub One Hospitality Services Pvt. Ltd. for consolidating its presence in the Indian market.
Sub One Hospitality Services Pvt. Ltd. is a group company of South Asian Hospitality Services Pvt. Ltd. (SAHSPL), which is a multi-unit multiple brand franchise company viz. Moti Mahal, Rajdhani, Nirula’s, Subway, Punjab Sweets, Wagh Bakri Tea Lounge etc. operating over 52 restaurants across 14 cities in India. Sub One Hospitality Services plans to open 50 stores in next five years as per business plan for the brand in the country. Sub One Hospitality Services has adapted the well-defined systems and proceeses of Quiznos to the Indian conditions for a successful operation in the market.
Quiznos concept caters to the contemporary urban consumer who is often looking for a fresh, tasty alternative to conventional fast-food joints. With the increased spending capacity of India’s young and culturally diverse population, along with their affinity for international brands, food service sector is rapidly transforming.
Sub One Hospitality Services has further allied exclusively with Inventure, a franchise-consulting firm based in New Delhi for franchise development of the brand in North and West India.