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Report Buyer, the online destination for business intelligence for major industry sectors, has added a market report

According to the report “Profile of the South China Exhibitions Market” available at http://www.reportbuyer.com/go/BSG00080 in 2008, 222 major business-to-business trade fairs were held in South China. That is a decrease from the 250 recorded in 2007. The 2008 figure is still considerably higher than the 198 trade fairs held in 2006. The figure in 2005 was just 166. The events which comprise this list vary year to year as new shows are launched and others are rotated out of South China to other parts of China, while others still are terminated.

Last year, the report estimates that 4,160,250 m2 of space was sold at trade fairs in South China, compared with 4,150,000 m2 in 2007 – as the industry remained essentially flat year-on-year. The top three trade fair categories by net size in South China’s exhibitions market are General merchandise, Furniture, interior design, household, gifts and toys

With exception of the Canton Fair and the market in Hong Kong, trade fairs in South China are generally focused on components, industrial equipment and inputs for consumer goods such as textiles. This focus on inputs and components, as opposed to finished goods, is driven by the high concentration of factories nearby that require these inputs and materials. As a result, the visitor profile at trade fairs in South China tends to be dominated by factory managers and engineers as compared to the sourcing and merchandising managers who frequent the exhibitions in Hong Kong.

There are a number of important trade fairs in South China that are focused on finished goods, but they tend to attract a largely domestic buyer audience. Examples include the China Hi-Tech Fair in Shenzhen, the Guangzhou International Beauty and Cosmetics Exhibition and several of the very large furniture-focused trade fairs. The exception to this rule is South China’s largest event – the Canton Fair which is profiled in detail in this report.

The report claims that there were 85 major B2B exhibitions held in Hong Kong in 2008 representing 822,500 m2 of sold space and over US$330 million in revenues. That converts into an average of US$3.9 million per fair which is the highest average in Asia. Measured by space sales, the market in Hong Kong grew by 2.3% in 2008. Although this is a modest gain and below the regional average of 8.7%, it is still impressive after taking into account the weak economic conditions in the past year as well as the fact that this growth comes on top of the surge in growth following the opening of AsiaWorld-Expo (AWE) in 2006 and the emergence of Global Sources as a key player in the market in Hong Kong. Between 2004 and 2008, the market in Hong Kong grew by 64% rising from 501,000 m2 sold to 822,500 m2 last year.

The report “Profile of the South China Exhibitions Market” is available from Report Buyer at:

http://www.reportbuyer.com/leisure_media/exhibitions/profile_south_china_exhibitions_market.html

Report Buyer product ID: BSG00080

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