SOHO SNEAKER SHOP ANNOUNCES PARTNERSHIP WITH SOLES4SOULS®, THE SHOE CHARITY

NASHVILLE, TN / WATERLOO, ONT.– April 30, 2010 – SoHo Sneaker Shop, a leader in style conscious comfort footwear, is proud to announce a partnership with Soles4Souls, the international shoe charity. From May 1st through May 29th, SoHo Sneaker Shop and Meltdown Snowboard Shop located in Kitchener/Waterloo Ontario Canada will be collecting donations, both monetary and of footwear, as part of their SoHo Sneaker and Shoe Drive Promotion.

Every 9 seconds, Soles4Souls gives away a pair of shoes to someone in need. The shoe charity has earned glowing endorsements from Hollywood stars and professional athletes, but the people that truly make the non-profit organization effective are those who clean out their closets and personally drop off their ‘gently worn’ shoes at a participating location.

“Soles4Souls makes such a difference in the lives of so many and has really helped us to ensure we stay true to our core values. Health and wellness is important not only for our feet and body but also for our environment. By helping to collect and distribute gently worn shoes we can continue to spread the message that healthy comfortable footwear leads to happiness and wellbeing.” said Darius Kybartas, co-owner of SoHo Sneaker Shop. “Finding the right organization to partner with was important to us. We want to help those in need, not only locally, but on the global scale as well. Souls4Souls connects us worldwide where we can help make a much larger impact.” added Khawajah Kybartas, co-owner of SoHo Sneaker Shop.

Soles4Souls and SoHo Sneaker Shop will be collecting your gently worn footwear or monetary donations to ship to people in need, whether they are victims of natural disasters or subject to living in extreme poverty. It is estimated that Canadians have 6.5 million pairs of unused shoes lying in their closets. The charity can use each and every one of these pairs to make a tangible difference in someone’s life.

“SoHo Sneaker Shop is a terrific partner and we are excited they are offering customers a great way to get involved in our mission,” said Wayne Elsey, Founder and CEO of Soles4Souls. “Their efforts will benefit many people in need and we are proud to have their support,” he said.

For more information about store locations and details, please visit the SoHo Sneaker Shop website at www.sohosneakershop.com. People and companies interested in donating can visit the Soles4Souls website at www.giveshoes.org.

About Soles4Souls®

Soles4Souls is a Nashville-based charity that collects shoes from warehouses of footwear companies and the closets of people like you. We distribute these shoes, free of charge, to people in need around the world. Since 2005, Soles4Souls has given away over 8 million pairs of new and gently worn shoes (currently distributing one pair every 9 seconds). The shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Visit www.giveshoes.org for more information.

About SoHo Sneaker Shop

SoHo Sneaker Shop was established in September of 2007 in Waterloo, Ontario and has grown to become one of Canada’s most popular sneaker boutiques. SoHo offers over 350 styles of unique and limited edition sneakers from the top brands in the sneaker industry. SoHo Sneaker Shop is a proud partner of Soles4Souls, a charity organization that collects and distributes footwear to those in need around the globe. Visit SoHo Sneaker Shop online for more information: www.sohosneakershop.com SOLES4SOULS CONTACTS:  Elizabeth Kirk, Soles4Souls 615-391-5723 elizabethk@giveshoes.org SOHO SNEAKER SHOP CONTACT: Darius Kybartas, President & CEO 519-239-8125 darius@sohosneakershop.com

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