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Simarprit Singh, Founder & CEO, Compare Infobase Ltd, will speak at OMCAR 2012. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media.

OMCAR 2012, about to be held on 13^th January 2012 at New Delhi will see coming together of some of the biggest names from the online marketing industry and brands from various niches. Different brands addressing at OMCAR 2012 will talk about their successes and failures with social media! One amongst the speakers is Simarprit Singh, Founder & CEO, Compare Infobase Ltd.

Simarprit Singh started his career as a Research Associate at NIIT after doing his B.Com (Statistics) and Post Graduate Diploma in Computer Applications. He left it to start his own entrepreneurial venture- DISC Pvt. Ltd. which made training software for children and adult learners and customized solutions highlighting the investment opportunities of various states in India. He has also been a spokesperson for India at the United Nations while working as the VP – Business Development at Nucleus Software. He then returned to establishing his own with Compare Infobase where he identified and executed the idea of mapsofindia.com.

Other speakers at the conference include – Ms. Gillian Muessig (SEOmoz), Mr. Sanjay Mehta (Social Wavelength), Mr. Pratik Mazumder (Yatra.com), Mr. Raja Choudhury (C3CUBE), Mr. Kapil Gupta (OMLogic), Mr. Girish V Kulkarni (GVK Alliance Networks) and Mr. Jai Arjun Singh (Blogger & Journalist).

OMCAR 2012, the conference on social media shall discuss and unravel the scope of social media in the Indian context. The tagline of OMCAR 2012 is “Straight from the horse’s mouth” and it looks forward to bring various brands together to talk about their successes with social media. Thus, this is a conference with a difference which shall not just involve powerpoint presentations but talk about actual implementation of social media campaigns and strategies by brands like HBO, Yatra.com, and Motadeals.com.

Millie Khanna, President, OM Careers Society, which is behind OMCAR 2012 said, “We want OMCAR 2012 to be a little different from other such conferences. OMCAR 2012 is not about agencies coming and presenting their portfolios but it’s about brands directly talking about what social media has done for them.”

OMCAR 2008 and 2009 have been extremely successful events and have been very well received by the industry and the audiences. OMCAR 2012, to be held at India Islamic Centre is all set to repeat the history. Agency professionals, brand managers, entrepreneurs and CXO’s of small and medium enterprises, marketing professionals, students, and social media enthusiasts can all attend OMCAR 2012 to get an insight of implementation of social media strategies in India. The registrations for the event are open and those willing to attend can book their seats on the official website of OMCAR 2012 .

OM Careers Society is a non-profit organization founded with the vision to provide for the crunch of skilled professionals in the online marketing world. OMCAR 2008 & 2009 and now OMCAR 2012 is yet another effort at bringing together skilled people to get a better understanding of using social media for business enterprises, non-profit organizations and campaigns aimed at social good.

Sumit is the coordinator of OMCAR 2012 Conference. A convocation to commence conversation on ‘Social Media with a Difference’. A summit where some of the biggest brands and entrepreneurs will come together to talk about their successes and failures in Social Media.