S Mobility launches MI-350 in Pune

S Mobility launches MI-350 in Pune


  • First Powerful Android Smartphone in India with 7 days of battery back-up
  • S Mobility to soon expand their retail chain of Spice HotSpot in Maharashtra


Pune, 11th October, 2011: S Mobility, India’s leading mobile internet company, today launched India’s first 3G & 2G Dual Sim Android phone Mi-350 in Pune. Present at the launch were Mr. Zulfi Ali Bhutto Associate Vice President, Operations, Mumbai Cluster, S Mobility and Mr. Prakash Choudhary of KC Marketing, the largest distributor of cell phones in Pune.


To support the launch, S Mobility will be strengthening its distribution network across the state. The company already has 4 Spice HotSpot outlets in Pune and will add another outlet by end of 2011. In order to increase its retail penetration in the rest of state, S Mobility also plans to open Spice HotSpot retail outlets in each of the districts in Maharashtra by 2013. S Mobility, which entered the Pune Market in 2005, has a healthy market share of 6%. Currently there are 50,000 retail points including the 750+ Spice HotSpot retail network across India and more than 5,000 leading stores in Maharashtra alone. The Company is making swift progress in its endeavor improve its market share.


As the newest entrant on S Mobility’s smartphone stable, Mi 350 smartphone powered by the latest Android 2.3 Gingerbread boasts of a super powerful battery backup that lasts up to 7 days – a first in the world of mobile handsets. Currently, smartphones run on fast processors and have a lot of applications around them but do not have long lasting batteries to support them.


Mi-350 is powered by 650MHz Turbo Processor and is loaded with a host of utilities and features like Google task bar & Facebook. With a 3.5 inch screen, the Mi-350 offers an innovative framework, faster response and deeper integration at a very attractive MRP of Rs. 9999/- only.



ü  Operating System- Android 2.3

ü  3.2 Mega Pixel camera

ü  Front VGA Camera for Video Calling

ü   Big Battery of 1500 MAh

ü  Dual Sim Capability

ü  8.8cm capacitive touch

ü  650MHz Processor with dedicated 200MHz GPU

ü  Push Mail

ü  HSPA (3.5G) capability


ü  Wi-Fi Tethering 

Speaking at the launch, Mr. Zulfi Ali Bhutto Associate Vice President, Operations, Mumbai Cluster,              S Mobility said “We see the future of telephony in what we have termed ‘Mobile Internet’. It is a revolutionary phenomenon which will help bridge the digital divide and give users an ‘always on’ access. And we see Mobile Internet devices like Mi-350 to be the 1st pc for many Indians.”

He added, “We see Pune as a critical market for our products. Our strength is in our product & value proposition & with providing customer delight in after sales as well. Pune presents us with the opportunity to move up in the value ladder & along volumes as well.

S Mobility, a part of Spice Group is spearheaded by Dr. B.K. Modi Global Chairman & Futurepreneur- Spice Group. He has set up joint ventures in partnership with global companies in the field of information technology, document processing, telecommunications and cellular telephony. He engineered the Spice brand which is driving business involving technology-innovations, communication and entertainment. Dr. Modi’s vision enabled S Mobility to become one of the first and leading Mobile Internet devices providers in the nation.


About S Mobility Ltd 

S Mobility Ltd is one of the fastest growing mobile devices company in India. With a customer base of over 15 million and an annual volume of over 6 million devices, the BSE (Scrip Code- 517214)  /NSE (Scrip Code – SPICEMOBIL)   listed  S Mobility has a market share of nearly 4-5% of the Indian mobile devices market. Known for its innovations, S Mobility has launched several firsts including the Dual SIM phones – across GSM, CDMA, Tri-band & Touch Screen PDA and smart devices on Android platform. S Mobility also became the first company in the country to introduce a 12 mega pixel camera phone with optical zoom.  S Mobility has won the coveted ‘Product of the Year Innovation’ Award for 2010 for both Value Phone segment and Premium Phone segment for M-67 3D and S-1200, respectively. The company has also won the Golden Peacock Innovation award for India’s 1st 3D phone this year. With business operations spanning across India, Nepal, Bangladesh, Uganda, Tanzania, Zimbabwe and Sri Lanka S Mobility is expanding its geographical presence from Ivory Coast to Indonesia. S Mobility currently has Sonam Kapoor as its brand Ambassador and moving forward the company aims to achieve further brand acceptability among all target segments through a broader offering of mobile internet handsets that offer a rich digital experience on the move. S Mobility also features in Forbes 2010, as amongst Asia’s 200 Best Billion dollar Companies.



For further information please contact:


Spice Mobility:                                                            Ketchum Sampark:

Vinay Shrivastav – 9819795790                         Shyamli/ Salil– 9860710142/ 9881736203



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