Record sales already for Learning Light’s research report on the corporate e-learning market

Within a month of publishing its third report in four years on the state of the e-learning sector in the UK the rest of Europe, Learning Light has reported that an unprecedented – and record – number has been sold.

The report – ‘The UK e-learning market 2010’, produced by Learning Light, an organisation which focuses on promoting the use of e-learning and learning technologies – informed discussion at the European e-learning Summit, held in Sheffield in November.

“Naturally, we’re delighted that the report seems to be meeting a keen need for information about the corporate e-learning sector, not just in the UK but across Europe,” said Learning Light’s operations director, David Patterson. “And, of course, at just £499, the report is extremely competitively priced compared with other – often less focused – pieces of market research.

“Our belief that this sector is a significant but often overlooked part of the learning and development market seems to be being borne out by the high level of interest that our report is arousing,” he continued. “Interest in the report is coming not just from academic and research bodies but also from e-learning producers and buyers – both of e-learning content and systems.”

Much enhanced compared with Learning Light’s previous 2007 and 2009 e-learning market reports, the 2010 version concludes that the UK remains the largest but not the fastest growing European market for e-learning and suggests that in the next 12 months, the UK market will grow by no more that 4.76% on the 2009 figure.

Many commentators believe that key to the report’s value is the ability to now compare ‘like for like’ analyses of the corporate e-learning market of 2007, 2009 and 2010.

The 2010 report reveals that, at most, the UK e-learning industry is currently turning over some £472 million a year. Moreover, it reveals that last year’s predicted UK market growth – of up to 8% – was achieved despite the general economic downturn.

Learning Light’s analysis of the market indicates that, while France will enjoy considerable growth (7.64% on a market size of £375m), as will Germany (7.75% on £242m), the e-learning markets in most Scandinavian countries will grow faster, albeit from a lower base. The fastest growing e-learning markets are identified as those in Eastern Europe – notably Slovakia – which will be driven by government and EU funded projects.

Copies of Learning Light’s latest report on the e-learning market can be obtained from the Learning Light and E-learning Centre websites, price £499. A brief summary of the report is available for download, free, from http://www.e-learningcentre.co.uk/

End

Notes for Editors

About the Learning Light Report

This report began as a simple attempt to update the report written by John Helmer, on behalf of Learning Light, in 2007 on the size and value of the UK e-learning industry. The 2009 Report updated this by interviewing a number of leading players (vendors) in the industry to ask their view of the market and by further seeking to quantify the market size. This series of semi-structured interviews was continued for the 2010 report.

About Learning Light Ltd

Sheffield-based Learning Light is a centre of excellence in the use of e-learning and learning technologies in the workplace. Its knowledge base contains over 400 papers offering insights and advice on how to use e-learning & learning technologies.

Learning Light, which operates www.e-learningcentre.co.uk one of the leading resources on e-learning in the UK, works closely with the Universities of Leeds and Sheffield and has undertaken a Systematic Literature Review of the available papers on the effective use of e-learning in conjunction with the University of Sheffield.

Learning Light occupies a unique space in the e-learning and learning technology sector networking with:

  • Suppliers of e-learning and learning technologies to support the growth of the sector
  • Buyers seeking out learning technology solutions to improve the effectiveness of their business or organisation
  • Leading organisations worldwide who provide it with market knowledge from around the globe

It:

  • Provides unbiased and impartial advice to both suppliers and buyers
  • Hosts events and workshops that provide the platforms to impart and gain knowledge by encouraging collaboration and sharing of best practice
  • Acts as a conduit between suppliers and buyers to forge successful business partnerships
  • Provides market intelligence and benchmarking information gained from its many contacts and networking partners
  • Provides access to research materials from leading learning technology professionals

Further information from:

David Patterson/ Gill Broadhead, Learning Light, +44 (0)114 223 2442

Bob Little, Bob Little Press & PR, +44 (0)1727 860405

About boblittle

For over 20 years, Bob Little has specialised in writing about, and commentating on, corporate learning – especially e-learning – human resources issues and technology-related subjects. His work has been published in the UK, Continental Europe, the USA and Australia. You can contact Bob via bob.little@boblittlepr.com