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Email marketing is becoming more and more popular with sustainable strategies and the desire for organisations to be “greener” incorporated into many organisations marketing strategies. Furthermore, the ability to distribute marketing emails at a low cost as well as having the ability to track the opening and link hit rates from the emails gives the sender great feedback unavailable from more traditional forms of direct marketing giving a potential competitive edge over competitors.

Microsoft Dynamics CRM features the option for users to create “quick campaigns” in the marketing or sales areas of CRM; quick campaigns allows users to create a list of contacts, accounts or leads which can be followed up with the following marketing activities:

• Email Marketing
• Faxes
• Calls
• Campaign Mail

Microsoft Dynamics CRM also offers further planning, execution and productivity benefits such as:

• Plan and track activities, tasks, budgets, and details for each marketing activity
• Tailor messages and offers to highly targeted lists
• Use embedded Mail Merge capabilities to instantly send mass communications
• Track, manage, and optimise search-engine marketing efforts
• Track responses across communications channels, linking them to campaigns and lead sources
• Convert responses to leads and opportunities with a few mouse clicks

Microsoft Dynamics CRM also allows the user to block contacts from receiving marketing materials such as emails, thus maintaining the relationship and not damaging relationships with established clients or risking the potential of negative WOM from cold leads who do not appreciate the junk emails.

Furthermore various third party applications such as Exact Target integrate seamlessly with Microsoft Dynamics CRM which allows the user to further personalise and analyse open and click through rates of emails being composed and sent.

The range of third party add-on’s combined with the integration to staple Microsoft software such as Excel and Outlook makes Microsoft Dynamics CRM the perfect platform to take your companies email marketing capabilities to the highest level.

About Pythagoras
Pythagoras is a company that is experienced in providing Microsoft xRM (Anything Relationship Management) and Microsoft CRM (Customer Relationship Management), Accounts and integrated business solutions for businesses across a broad range of industries and products. Pythagoras is a Microsoft Dynamics CRM Gold Partner with offices in London, Maidenhead and Manchester.