Press Release Rules

Over time, we see a lot of the same kind of press releases (which generally are not press releases) that we don’t want to publish here. The reasons for this may be obvious in some instances, but may not in others, however, if you are in breach of the following, then don’t submit your release to us – because our staff time is used regardless of whether your press release is published, XPress Release Review Fees are payable even if your press release is not published.

Do Not Submit a Press Release which:

  1. Promotes a ‘thin affiliate’ website;
  2. Contains links to, or is about, illegal activity, pay day loans, malicious software or pornography;
  3. Is shorter than 150 words (this page is more, so there’s an example!);
  4. Doesn’t contain any form of contact information;
  5. Makes unqualified claims (e.g. “best,” “biggest,” “longest,” “fastest” – without evidence);
  6. Does not contain any sort of news;
  7. Is not a press release (articles, faux reviews, letters – are not press releases, we don’t want them here);
  8. Promotes MLM (Multi Level Marketing);
  9. Uses a free email address (such as Gmail, Yahoo Mail, or Hotmail) – use your company email address, or your PR representative’s contact details within your press release body, and try to use your company email to register your account: spam accounts predominantly use free email addresses;
  10. Is about a paid report or reports, and simply lists the contents of the paid report, with no news within the press release itself – imagine how a journalist might view your press release; where is the news?
  11. is addressed to consumers or end-users, rather than to the press;
  12. is issued by other press release distribution services which contain the text “source” or “for more information see…” at the end, in the place of complete media contact information;
  13. contains inaccurate, or incomplete media contact information.

Press Release Format

Generally speaking, you should try to submit press and news releases in standard press release format. Have a look at some of the releases we have published to see what is acceptable, but here are some guidelines:

  1. Use paragraphs
  2. Add your contact details
  3. Correct spelling, punctuation and grammar will ensure your press release is easier to read.
  4. Try to submit a unique release – don’t send the same press release to hundreds of distribution services. Nobody wants to read the same press release twice, unless they have decided to write an article based upon it.
  5. Succinct titles containing keywords work best.
  6. Don’t overuse exclamation marks.
  7. Read and re-read your press release before submission.

Occasionally, we will publish press releases which do not adhere to these rules entirely. We will contact you if your press release has failed to pass moderation, with an explanation.

We’re not here to make your life difficult, however, this site only works if we try to publish only quality releases. Submit quality releases, and will work hard for you. Journalists, investors, bloggers and news consumers gain trust in our service as we deliver them press releases they wish to receive. An insistence upon rigidly applied rules preventing the distribution of press releases journalists have told us they wish never to receive is what separates from spam and junk release filled press release clearing houses. employs a human moderation team to ensure the rules above are applied. Payment of any fee does not avoid these press release rules.

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