PETAINER WINS GOLD IN PRESTIGIOUS CZECH PACKAGING AWARDS

Specialist plastics packaging technology business Petainer has won a prestigious gold award for its pioneering Petainer Keg in a national competition organised by the Czech Packaging Institute, SYBA, a member of the World Packaging Organisation.

 

The Petainer Keg – a range of lightweight containers that offers brewers a major breakthrough in selling volume beer, wine and other beverages – won an exclusive gold award, a special prize from the chairman of the judging panel.

 

The innovative, fully-recyclable keg had already won the Czech national packaging ‘Obal Roku 2011’ award in the transport and packaging technology category in a competition that highlights and promotes the best packaging ideas and technologies.

 

Now Petainer, a specialist PET engineering and technology business, has received the coveted gold award from Ing Jana Lukešová, chairman of the judges, at the SYBA Packaging Gala evening in Prague.

 

The new lightweight containers made in recyclable PET by quality packaging system solutions provider Petainer are increasingly recognised as low-cost, high-value, environmentally-friendly alternatives to conventional metal kegs for draught beverages.

 

The kegs are available in 15, 20, 30 and 40 litre sizes – all with Micro Matic compatible fittings.

 

Mrs Lukešová said: “The Petainer Keg, with its interesting solution to using standard fittings to enable filling on current filling lines while reducing costs and stimulating cash-flow, has impressed me.

 

“It seems to me that the Petainer Keg can offer new opportunities not only in the current market but also open new markets, while still respecting the environment.

 

“These are the reasons why I awarded the Petainer Keg the gold prize.”

 

By providing substantial improvements in cost, weight and environmental impact, the Petainer Keg offers brewers the potential for 100 per cent new and better business – and reassurances on taste and quality from filling through to point-of-sale.

 

Petainer group chief executive Nigel Pritchard said: “We are delighted that this breakthrough packaging has now won two significant awards based on the opinions and decisions of an expert panel of judges.

 

“They recognise that the Petainer Keg opens up new channels and markets for our customers and provides a step change in environmental performance – as well as reducing costs and improving cash flow.”

 

The benefits of Petainer Kegs compared with metal kegs include lower total costs of ownership, reduced environmental impact, new market opportunities and easier response to short-term peaks and troughs in demand.

 

There are potentially large savings in capital employed by eliminating the need to maintain a ‘fleet’ of metal kegs. Removing the fleet can release the substantial sums tied up in this ‘asset’ and end the constant expenditure on replacing damaged, lost or stolen kegs. In addition there is no need to maintain expensive tracking systems.

 

Key environmental benefits of Petainer Kegs include low material usage, compared to returnable metal kegs and other one-way kegs, and a lightweight construction which reduces supply chain environmental impacts. Between 20 to 30 per cent more liquid can be transported on a single vehicle using the 20-litre Petainer Keg than with a standard metal keg.

 

Petainer Kegs are fully and easily recyclable, meeting all the essential requirements covered by EU regulations, including suitability for both mechanical and ‘energy from waste’ recycling.

 

Petainer Kegs, unlike other plastic variants and metal kegs, can be supplied either complete and ready for filling or as ‘preforms’ that can be blown near the point of use. This second option provides further environmental and economic benefits.

 

The benefits to breweries and fillers are substantial – and there are major advantages for end users as well. One of the biggest benefits is in the reduced storage space needed by the PET kegs.

 

Securely storing empty metal kegs to prevent them being stolen before they are collected is a problem in many outlets. Petainer Kegs, once de-pressurised, can be easily crushed once they are empty and then put into the recycling bin with other recyclable plastics containers.

About smyeholland

SHA is a marketing communications consultancy which works in partnership with integrated agency t2 Studios. Together we offer a seamless service that includes everything from brand development and marketing strategies to public relations and media campaigns, utilising both online and offline communication channels. tammyn@smye-holland.com E-mail: info@smye-holland.com Telephone: +44(0) 1733 564906 Fax: +44(0) 1733 562051