The Press Release Resource

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A group of fourth year PR students from Dundalk Institute of Technology, Co. Louth, Ireland have
teamed up with Pat the Baker to produce online videos to highlight Pat the
Baker’s new ‘Scone In’ campaign.

A ‘Scone In’ involves getting a group of friends or loved one’s together and
enjoying some quality time with each other while eating scones. These
comical, low budget videos were filmed and produced by the four students as
part of their final year project.

Oliver Durkin, Brand Manager for Pat the Baker said “We envisioned the idea
of a scone in months ago but the DkIT students helped us in pushing the idea
forward and have created some brilliant videos that capture our vision of a
‘Scone In’ perfectly.”

The students who are set to graduate this year from the first ever Public
Relations, honours degree course available in Ireland said “We’ve been given
a great opportunity to work with such a successful, well known Irish company
and we’re excited to work in conjunction with Pat the Baker on such
interesting campaigns.”

The videos are available online this week and can be viewed on
www.youtube.com/patthebakerofficial or on the Pat the Baker website.

Pat the Baker is one of Irelands leading bread manufacturers and

employs more than 400 people nationwide.