NeoGames and Kamay Holdings to create ‘’

2010, July 26: NeoGames, global leaders of scratch and instant win games, have today announced their partnership with Kamay Holdings Ltd., owners of the renowned online gaming affiliate program, to create a new soft-gaming offering called

The custom-built brand completes Kamay Holdings’ well-established affiliate network of casino, poker and bingo platforms.  Providing a wide portfolio of over 70 scratch and instant win games, NeoGames has created in 14 languages to supply a localized soft-gaming offering.

“Our partnership with Kamay Holdings proves the recognized potential of scratch and instant games as a beneficial revenue stream.” states Shay Bar Joseph, Managing Director of NeoGames Network.

Itai Loewenstein, CEO of Kamay Holdings, said:

“We are excited to partner with NeoGames and believe that SuperScratch will be a great addition to our existing portfolio of online gaming products.  With our extensive marketing experience and expertise, alongside our expanding affiliate network, we believe this will develop into a successful and profitable relationship”.

About NeoGames

NeoGames is the pioneer and global leader of the online scratch card market. Since our establishment in 2005, NeoGames has been providing an advanced solution combining a robust platform, interactive games, and a set of comprehensive operational services. Gaming operators, national lotteries, affiliates and media companies benefit from flexible cross-platform solutions that include fully managed operations and customized integrations of NeoGames’ scratch and instant win games offering.

About Kamay Holdings

Founded in 2007, Kamay Holdings has positioned itself as an online marketing leader in the field of online gaming, building its reputation alongside a group of seasoned industry veterans.  In 2008, Kamay became the owner and operator of and, adding and during the course of 2009, and marketing the brands through its well-known affiliate platform –

About Perry Nemirov, Public Relations Coordinator