Beautyworld Middle East to showcase growing trend for natural and organic beauty products in region
UAE market comprises major portion of regional demand
Greater consumer awareness about the potential hazards in the use of chemicals and artificial ingredients in a range of different cosmetic products has led to increasing demand for natural and organic beauty products worldwide.
Globally the demand for natural and organic beauty products is on the up driven by improved consumer awareness. This is also the case in the Middle East which is estimated to have registered a 20% growth in the natural cosmetics market in 2011 according to recent figures issued by Organic Monitor. In the GCC, the UAE accounts for the largest market for natural and organic products, making up more than half of total GCC revenues in this segment.*
Beautyworld Middle East 2012, the leading trade event for the beauty and wellness industry in the Middle East is expected to reflect this increasingly popular sector, with exhibitors showcasing an increasing range of natural and organic beauty products and services.
“The natural and organic sector is still in the initial growth period in the Middle East,” said Ahmed Pauwels, CEO of organiser Epoc Messe Frankfurt, “and as such there is huge potential to be unlocked. An exhibition such as Beautyworld Middle East, with its comprehensive regional footprint, can play a significant role in highlighting such beneficial trends throughout the wider region,” he added.
The Middle East market for natural and organic products is still small as compared with that in Europe and North America, according to the study by Organic Monitor. The study indicated that though the natural and organic sector was currently only 0.1% of the total Middle East market – as compared to 3% in Europe and North America – growth is expected to continue at a considerable pace.*
Fuelling this growth is the increasing consumer demand for green and organic beauty products, which are perceived as better because they are deemed chemically clean. Also, driven by an increased consumer demand, there is greater availability of store space for this segment within the retail sector.
Among those showcasing a range of natural products at Beautyworld Middle East include: Fridda Dorsch, a Spanish company which uses ingredients mostly of vegetal or marine origin; Pomone; Al Mawared Natural Beauty Products Co.; Beauty Secrets – Natural from the Dead Sea; Ahenk Kozmetik Pazarlama; IFF LMR Naturals – Labo Monique Remy and; Ziaga Ltd.
Irish based company Human+Kind with their range of natural skin care products was launched for the first time during Beautyworld Middle East last year. Jeroen Proos, Director + Co-Founder for Human+Kind, said: “At Beautyworld Middle East we found exactly what we were looking for – a quality distributor for the region.”
Florence Selin, CEO of French brand Pomone was positive about the expected outcome of their participation with their line of natural skincare products using the latest in cosmetic technology. “Beautyworld Middle East is known as a trade exhibition that impacts the entire region. We expect considerable new interest in our range of natural products from our participation at the show,” she said.
Beautyworld Middle East – the premier trade fair for beauty products, hair, fragrances and wellbeing serving the Middle East, Central Asia and North Africa – will also feature a comprehensive line-up of international brands, innovations, developments and trends in the industry. The showcase event for the regional beauty industry attracts buyers, retailers, distributors and beauty industry professionals from around the wider region.
*The Middle Eastern Market for Natural Cosmetics – Organic Monitor
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