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Former singer and music presenter Lauren Laverne stars in a new film for alcohol awareness charity Drinkaware.

The tongue-in-cheek film is part of the ‘Drink Less Miss Less’ (http://www.drinkaware.co.uk/campaigns/missless) campaign to encourage people to think about their summer drinking and the effect it has on their long-term health. The minute-long clip, which will also be screened at various festivals throughout the summer, features Lauren deciding to dive into the boozed-up crowd in the heat of the moment, and landing flat on her face as the entire audience are unable to control their bladders any longer…the full film can be seen online at http://www.drinkaware.co.uk/missless

Lauren Laverne says, “There’s no denying a lot of people enjoy a few drinks at a festival but drinking too much can ruin the experience. When Drinkaware approached me to recreate a stage-dive, I literally jumped at the chance because it’s years since I’ve done one for real. The video is a fun way of conveying a serious message in a non-preachy way and of getting people to think twice about how much they drink and the effect booze can have on their health and wellbeing. As well as understanding more about alcohol units, the shoot also gave me a new found respect for stuntmen as I had to re-take the stage-diving shot about 30 times!”