MPC Launches Its New App on Salesforce.com’s ChatterExchange

San Diego, CA (Your-Story.org) June 23, 2010 – MPC today announced it has launched its new app on salesforce.com’s ChatterExchange, helping to accelerate the market shift to Cloud 2, the next cloud computing paradigm. Mortgage Planner CRM is among the first apps to leverage the social components of Chatter available in the Force.com platform. These new apps can all be found on the ChatterExchange, a brand new category for social enterprise apps that is now part of AppExchange 2.

With the new Chatter app, mortgage professionals can monitor loan status and contact updates while sharing ideas and getting to know colleagues like never before. Users are given the opportunity to keep personal profiles updated and filter status updates to narrow the focus on topics that matter most to each individual. Chatter provides a vast assortment of collaboration features applicable to any application built on Force.com, enabling other applications to join into the Cloud 2 movement.

Comments on the News
- MPC is excited to join in on the Cloud 2 movement. Working with Salesforce has been a pleasure, and I believe we’ve created something great here. Staying up to date is easier than ever before. We’re living in real-time, we better start working in real-time.

Companies of all sizes and all industries have realized that cloud computing can deliver tremendous success with low cost and is fast and easy to use. With the rise of Facebook, Google and Twitter, companies are now transitioning to Cloud 2, employing the social networking features made popular by the consumer Web, and deploying them in the enterprise entirely in the cloud.

Chatter was developed to merge applications built on Force.com with the Cloud 2 revolution. Each feature was created to further streamline the business process. In the Cloud 2 world of personalized, real-time data, Chatter was created with the user in mind. From contacts to opportunities and forecasts, the Chatter app allows instant access to updates relating to virtually any aspect of a company database.

Additional Resources
- Company app: http://www.mortgageplannercrm.com
- AppExchange 2 http://sites.force.com/appexchange/listingDetail?listingId=a0N300000016cXjEAI

About MPC
MPC is the leading provider of CRM applications for the mortgage industry, built on the award winning Salesforce.com AppEx and Force.com platforms. MPC http://mpc-co.com provides database driven, client follow up products & services for mortgage professionals freeing up more time to focus on growing their business.

Contact:
Juliana Gulitz
(888) 771-7672 x 2
juliana@mpc-co.com

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