MOST BEAUTIFUL INDIAN JEWELRY – “THE BELLA COLLECTION” BY BOMBAYFASHIONS

Bombay Fashions (www.bombayfashions.com) is proud to introduce the Bella Collection, the latest fashion accessories collection from Bombay Fashions.  With a large selection of cuffs, bracelets, bangles, earrings, necklaces, scarves, skirts, and more, Bombay Fashions boasts eclectic rare finds at prices that everyone can afford.

Bombay Fashions is celebrating its 10th anniversary as the largest online retailer for Indian imitation jewelry and accessories.  With the Bella Collection, it now offers on-trend fashion forward must-haves.   It all started in 2000 when creator and owner Rupee Lota noticed the huge trend in fashion e-commerce.  Born in India, Rupee draws inspiration from the colors and beauty of the culture she grew up in.  Upon moving to the United States as a child, Rupee always maintained ties to her heritage by surrounding herself in the kind of pieces she would see her mother and every day women wear on the streets of India.   Armed with this aesthetic passion and online business savvy, Rupee decided to start her own site and Bombay Fashions was born.

Years later, pieces bought from her site deck the arms and necks of US Senators, have been delivered to the White House, and are sought after by every demographic of women from teens to the more mature consumer.  Though the site still maintains traditional Indian collections, the Bella Collection is Bombay Fashions’ way of reaching out to a larger consumer base with pieces that can be worn with jeans and a tee shirt or dressed up.  With an average price point of $20.00, Bombay Fashions offers quality accessories that are trendy and affordable.  Offering shopping amenities like 30 day return/exchange, live chat, and free shipping on orders of $39.99 and above, as well as an award points program, Bombay Fashions is not only thriving in this economy, it is growing!

“I had an order from Norway a few years ago,” says Rupee of her most memorable transaction.  “A client wanted to buy an Indian bridal set for her sister who was getting married in India, a wedding to which she was unable to attend.  Though she couldn’t be there, she wanted to send her sister the most important jewelry piece for the special day.  The delivery address was to her sister who lived in Punjab, India—my hometown!  That day I got to see how big of a reach I have online.  It kicked in that I do have some power in helping women all over the world with their fashion jewelry needs.”
To purchase pieces from the Bella Collection, please visit www.bombayfashions.com
For more information on Bombay Fashions or Rupee Lota please contact
Mary Thompson at Bella Public Relations, Inc. 212-868-8183 –m.thompson@bellapr.com

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