Premium retailers of jewellery and watches across the UAE, Mohammed Rasool Khoory & Sons, recently organised a training and familiarisation course for their client-facing salespersons in association with the Gemological Institute of America (GIA).
The three-day course, conducted by a GIA expert, was designed to enhance the familiarity and knowledge of sales personnel with the latest practices and techniques prevalent in the marketplace and intended to improve the efficiency and standards of customer service across all outlets of the organisation.
“We believe in providing the best possible customer experience to our clients,” said Yousef Khoory, CEO of Mohammed Rasool Khoory & Sons. “This course enables our staff to reach even greater levels of professional efficiency and expertise, leading to a more rewarding interaction for our clients. We plan to extend the highest levels of customer service across our outlets in the region,” he added.
“On-going education and continued training are vital to helping our teams remain at the cutting edge of the industry and through such courses they gain information on grading and identification of precious stones as well as in-depth immersion into and the important hands-on training for working with clients,” Mr Khoory added.
The three-day course trained the focus on critical product knowledge and proven sales techniques – including intensive training in the finer points of selling diamonds, gemstones and pearls. Attendees were taught about carat, cut, colour, polishing and grading of all kinds of diamonds and gems as well as the types and sources of pearls and their various value factors. They were also given tips to develop confidence and provide accurate product information to customers.
Mohammed Rasool Khoory & Sons is one of the foremost dealers of high end luxury watches and fine jewellery in the United Arab Emirates with its Head Quarters in the capital city of Abu Dhabi and as many as 17 retail outlets across the emirate of Abu Dhabi including Al Ain. The company was established over five decades ago and has an impeccable track record.
Mohammed Rasool Khoory & Sons are the sole selling agents for a number of international watch brands including Rolex, Parmigiani, Hermes, Tudor, Charriol and Frederique Constant among others.
For more information, please contact:
BIZ COM – For PRoactive Communications
P.O. Box 48889; Dubai – UAE
Tel: +971 4 332-0888
Fax: +971 4 332-0999
- Yousef Khoory, CEO of Mohammed Rasool Khoory & Sons