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The Microsoft CRM Social Networking Accelerator for Twitter allows business professionals to monitor and analyse customers’ conversations on social networking sites, and as a result, provides real-time status updates about their products and services all from within Microsoft CRM. This accelerator delivers integration with Twitter. Other networks will be introduced in future releases. The accelerator is the latest move for Microsoft CRM so that organisations can latch onto the popular micro-blogging service.

The main objective of this Microsoft CRM add-on is the conversations that occur on Twitter will provide insights into what customers are thinking about sellers and their brands thereby identifying influential people. These contacts will appear within Microsoft Dynamics CRM and can be converted into a typical lead or case within the system. It is also meant to help users to boost their sales databases. The Twitter usernames can be converted into a typical Dynamics CRM customer record or sales lead to which more data, such as phone number and address, can be added over time.

Core to the new Microsoft CRM Twitter accelerator is a social networks dashboard and reporting functionality. The dashboard gives an overview on how successful and active a company’s social network presence is. The dashboard makes it easy for Microsoft CRM users to identify and discover the people and conversations about products and services and see the response they get from certain postings. The dashboard’s can be drilled down to reveal influencers and leads.

“These new social networking features can provide greater visibility into customer’s experiences and opinions, helping companies to make better decisions and, ultimately, to improve brand awareness and customer engagement. This is a smart enhancement to Microsoft Dynamics CRM,” said Julian Stone, MD, Pythagoras.

As with all CRM Accelerators, they are available at no additional cost to current Microsoft Dynamics CRM customers. These solutions can be deployed as packaged extensions to Microsoft Dynamics CRM or used to help develop new solutions, allowing organisations to help improve the time-to-value in tailoring Microsoft Dynamics CRM to their business needs.

Pythagoras is a company that is experienced in providing Customer Relationship Management (CRM), Accounts and integrated business solutions for businesses across a broad range of industries and products including Microsoft Dynamics CRM, Sage 200 and Sage CRM. http://www.pythagoras.co.uk/microsoft_crm.aspx