The eBook is part of the Marketing with Lean Series.
Fort Wayne, IN, May 30, 2011 — Released as an eBook, Marketing with PDCA authored by Joseph T. Dager is now available on the Business901 website. Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision.
Targeting that value proposition through the SALES PDCA methods described in this book will increase your ability to deliver quicker and more accurately than your competitor. It is a moving target and the principles of Lean and PDCA facilitate the journey to customer value.
This book also introduces the Kanban as a planning tool or, as I like to think about it, as an execution tool. Improving your marketing process does not have to constitute wholesale changes nor increased spending. Getting more customers into your Marketing Kanban may not solve anything at all. Improving what you do and increasing the speed that you do it can result in an increase in sales and a decrease in expenses.
Table of Contents
Lean Marketing House
Future of Marketing
Cycles to Loops
Sales and Marketing Teams
Marketing with PDCA Summary
Marketing with PDCA Case Study
Constancy of Purpose
Marketing with Lean Program Series
The book is the fourth part in the series of the Marketing with Lean Program: This series consist of the five individual products.
1. Lean Marketing House
2. Driving Market Share
3. Marketing with PDCA
4. Marketing with A3
5. Marketing your Black Belt (coming soon)
About Joe Dager:
Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe, the owner of Business901 is a Lean Six Sigma Black Belt and author of the Lean Marketing House and Marketing with A3.
If you visit the Business901.com website, you can download and introduction to Lean Marketing Concepts in a 30-page eBook format. Dager’s experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.
Joseph T. Dager
Lean Sigma Marketing
Achieving Expert Status
Fort Wayne, IN