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The UK’s fastest growing independent celebrity fashion website is coming to Birmingham on Thursday 10^TH June in a bid to track down the most stylish members of the public.

Leading celebrity fashion website www.MyCelebrityFashion.co.uk is soon to hit the streets of Birmingham to find the most fashionable members of the public, as part of their search to find the most stylish people in the UK.

The fashion scout team will be based outside The Pallisades Shopping Centre (New Street Entrance by HSBC) this Thursday, filming carefully selected members of the fashion savvy public to find out where they got their outfits from and which celebrities inspire their wardrobes.

The search is part of a nation-wide bid to find the UK’s most stylish high street fashionistas. Pictures of the most stylish Brummies will be put onto the My Celebrity Fashion website, whereby visitors to the site can vote for whose style impresses them the most. The winners from each city will then be put into a draw to be voted the most stylish in the UK. Videos from the vox pops will also be featured on the site- giving Birmingham’s most fashion forward the chance to have their 15 minutes of fame.

The best dressed member of the public who takes part in the vox-pops will also be awarded with an on-the-spot prize for their good fashion sense.

After already visiting Gloucester, Cheltenham and Bristol, Birmingham will be the next stop for the MyCelebrityFashion.co.uk film crew, after which they will be hitting the streets of Swindon and Bath to gage the style in various locations.

Andy Barr, Marketing Director of MyCelebrityFashion.co.uk said;

“We had a fantastic response from the fashion-savvy public on our last trip to Bristol and can’t wait to get to Birmingham to see what style the city has to bring.

“As the most prominent city in the West Midlands, offering one of the best shopping experiences in the UK, it will be interesting to see if the shops found there reflect the style of the public.”

LINK http://www.MyCelebrityFashion.co.uk

ENDS

For more information, or to interview a member of the MCF team, please contact Shannon Haigh of 10 Yetis Public Relations Agency on 01452 348 211 or shannon@10yetis.co.uk

EDITORS NOTES

MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s www.3sacrowd.com website 08/08/08

MyCelebrityFashion is the first UK site dedicated to listing celebrities and where you can steal their style of clothing, including Kate Moss, Sienna Miller, Victoria Beckham, Agyness Deyn, Cheryl Cole and others

The site lists the latest discounts and offers across a number of big name brands including Armani, Gucci, Ralph Lauren, Tommy Hilfiger etc

Large high street retail outlets such as House of Fraser, Schuh, Laura Ashley, Miss Selfridge, Marks and Spencer, Wallis and Faith have their ranges and latest fashion items listed on the site.