- Britain’s Got Talent fans flock in their millions to find their favourite content
- 50m video views and 13m unique users in May
ITV.com, the home of ITV online, is celebrating its best-ever monthly performance as fans flocked to view their favourite acts from Britain’s Got Talent. For the month of May, total video views on itv.com were up 528% year on year.
On Sunday 31 May, the day after the broadcast of the finale of ITV1’s entertainment hit Britain’s Got Talent, ITV.com recorded 6m video views, taking the total for the series to over 55m video views, and more than 180,000 hours of content. The online content complemented the channel’s broadcast performance which delivered the UK’s largest broadcast audience of the year so far with a staggering peak audience of 19.2m people watching the final on Saturday night.
Dominic Cameron, Managing Director of ITV.com said:” The teams at ITV.com and FremantleMedia Enterprises working together on Britain’s Got Talent have been thrilled by the audience’s passion and appetite for the best, original content – the behind the scenes stories, the exclusive videos, the entertaining polls and intimate photo galleries – everything we have produced has been consumed by millions of visitors online.
“A five-fold increase in video consumption is testament to the superb quality of the TV show, of the story-telling brought online, and to the web engineering and product design skills at ITV.com and its partners.
“We’re also pleased to have succeeded in bringing hundreds of thousands of social media users to ‘the home of Britain’s Got Talent’ on ITV.com via social networking sites such as YouTube and Facebook.”
Robert Marsh, VP, Interactive & Telephony, UK Licensing, FremantleMedia Enterprises: “We always look to innovate and evolve our programmes across multiple platforms and with Britain’s Got Talent we wanted to create a more immersive and interactive experience for users, which has definitely paid off. The site has exceeded all expectations in terms of video views, page views and visitors.”