The Press Release Resource

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All business is highly competitive and SEO is no exception. The aim of any online company is to receive the highest possible amount of exposure, and this comes with ranking high in the search engines. But in our unswerving desire to gain a higher ranking than our competitors, are we in danger of losing sight of the most important part of any business – to provide a quality service and a more rewarding experience for our users.

I often ask myself  whether too much emphasis is placed on  SEO. We all assume that techniques such as Keyword Analysis and Link Building are important for a websites success, but just how important really?. SEO might make it easier for people to find you, but what will they see when they get there?

Many companies are too obsessed with a high search engine position, and you can see the evidence of this in their web content and online  marketing material. Take press releases for example. Online releases can be a great way of generating interest in your website, but so often many of these releases are so laden with targeted keywords and  cunningly positioned links, that they detract from the real purpose of the release, and end up being rather bland and badly written.

I’m not suggesting that we shouldn’t optimise our content, of course SEO has an important role to play. I’m just against the mindset of creating web pages or submitting articles and press releases for the sole purpose of  getting more traffic and a higher position in the SERPS.

It seems that the formula for many online companies is:

(SEO = Higher Ranking =  More Business)

But is this just SEO fools gold?, maybe to receive a more substantial and longer lasting benefit we should say:

(Quality Content + SEO = Higher Ranking = More Business )

If the quality of online content is not to suffer then we should use SEO to enhance our online business, not to drive it. Our web content is what’s really important, so we should put this first for the long term benefit of our company and it’s potential customers.