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Basis for 35 enterprise-wide websites in 20 language versions / Increased efficiency and cost savings through centralized data management with FirstSpirit

Dortmund, July 7, 2011 – Sto AG, a leading specialist in facade insulation systems, offers products that enable improved energy efficiency and with it cost savings on buildings. The company is now using e-Spirit AG (www.e-Spirit.com) to ensure more efficient processes and thus lower costs in the provision and administration of its international websites and intranet. Sto is combining its more than 35 websites in over 20 language versions on the FirstSpirit content management system (CMS). The CMS is becoming the company’s strategic content basis, which will be used to centrally administer web content and distribute multilingual content to all of the country sites. The editors will benefit from the simplified and time-saving processes.

Central data for many markets

120 editors at Sto will work with the new system and will directly benefit from the process- and usability optimizations enabled by the FirstSpirit CMS. These include the simple and intuitive usability, the central availability of content, and the ability to automatically publish previously created content to all available channels from the editing system, for example to mobile end devices. Sto will use the CorporateContent FirstSpirit module, which can be used to very simply and quickly distribute central content and predefined pages to the different country versions. It will then be available in the future on a consistent basis and in standard layouts. At the same time, the system offers the on-site editors localization options which allow them to customize content and media to their market-specific requirements. This minimizes the cost and effort required to generate pages and makes it possible to publish updates far more quickly than before.

AppCenter in use

The central availability of digital media content provides additional efficiency for the websites via a Digital Asset Management (DAM) protocol. Here Sto is very efficiently linking the DAM solution Celum to the content management system via the new FirstSpirit AppCenter. The AppCenter, which was presented by e-Spirit at CeBIT 2011, enables simple interface integration of any (web) applications from cloud- and SaaS products, and from the desktop, directly to the CMS.

“Along with these enormous improvements in the work process for editors, and the potential savings associated with it, the system also boasts operational cost-benefits. We can also manage the installation and management, as well as rapid development of templates for global use, using internal IT resources”, says Axel Killmann, Manager Online Communications at Sto AG and project manager for the FirstSpirit implementation. After the migration of the German website, plans call for the integration of all international sites to FirstSpirit as well as the intranet with integration into an IBM WebSphere portal.

e-Spirit is implementing the project together with their partner, Virtual Identity, which among other things is developing the corporate identity parameters and the design for the website and the front-end templates. The overall project will then be implemented by the IT department at Sto, together with e-Spirit.

For more information on e-Spirit and FirstSpirit, visit us on the internet at www.e-Spirit.com.

Sto: On track as technology leader

Sto AG (Stühlingen) is a leading global manufacturer of products and systems for coating on buildings. Its comprehensive portfolio encompasses paints, plasters, varnishes, facade insulation systems, materials for the concrete restoration, floor coating, and acoustic systems and ventilated rainscreen cladding systems. With approximately 4,250 employees, the group posted turnover in 2010 of 986 billion euros at its 20 production locations. The guiding principle “Building with conscience” encapsulates in three words the Sto group’s vision of itself, which encompasses ecological and social responsibility. The company’s origins can be traced back to a lime production plant that was founded in 1835 and was acquired in the 1930s by Wilhelm Stotmeister. Today Sto AG is led by the third generation of the Stotmeister family, who also hold a majority of common shares.

About Virtual Identity

Virtual Identity connects brands and companies with our networked society. Founded in 1995, the agency develops Web-based solutions for brand management, corporate and marketing communication. Virtual Identity has around 100 employees at its offices in Freiburg, Munich, Berlin and Vienna. Clients include: Allianz, Festo, Haufe Mediengruppe, HypoVereinsbank, Infineon, Lexware, MAN, Opel and Siemens.

About e-Spirit AG and FirstSpirit

As the manufacturer of the high-end Content Management System, FirstSpirit, e-Spirit AG is a technology leader in the European market. The company was founded in 1999 by former members of Fraunhofer ISST in collaboration with the IT service provider, adesso. In addition to the licensing business and FirstSpirit integration, e-Spirit AG also provides comprehensive support for complex Internet and intranet projects. Customers also benefit from the expertise of partner firms in consultation and implementation.
FirstSpirit is a high-end solution for Enterprise Content Management (ECM) and for integration with complex system environments and portals. Sophisticated customers use the content management system (CMS) to publish a wide range of contents on almost any channel (Internet, intranet, extranet, PDF, e-mail newsletters, portals, DTP, technical documentation). Users rely on the product for optimal sophistication in usability, performance and integration capability, and investment security. In addition to complete out-of-the-box functionality, e-Spirit also integrates the innovative solutions of its technology partners into the basic modular structure of FirstSpirit.

e-Spirit AG
Sandra Högemann
Barcelonaweg 14
44269 Dortmund
+49 (0)231 286 61 73

www.e-Spirit.com
presse@e-Spirit.com

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Schwartz Public Relations
Jörg Stelzer
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80331 München
js@schwartzpr.de
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