Infibeam’s Magic Box presents Readathon – Buy Books at Virtually Zero Prices

Ahmedabad, India; July 11th 2011: Looking for new books at throwaway prices? Infibeam launches Magic Box Readathon week starting Sunday, July 10, 2011 during which it would offer lowest prices on one book every day.

Book readers have a special reason to rejoice, as books they wish to buy/read, stand a chance to feature in the Magic Box ‘Readathon Week’ simply by writing on the comments section of the page.

Commenting on the launch, Mr. Vishal Mehta, Founder, said, “Combining our strengths in Books, Magic Box and following on the social network we have launched the Readathon Week where we would like to give out books of their choice

virtually free to everyone. Although there would be seven titles put up during the week – these titles would be chosen by users themselves by comments through their social profiles.”

Customers can share their comments on their social profiles on Facebook and intimate their friends of the same. Further, Magic Box completed 100 days of its successful operations on July 9, 2011. Having retailed more than 100 products and few thousand pieces it has created a following among a large audience.

Commenting on this Manu Midha, VP, Infibeam said, “It feels great to have sold such a huge number of products and have so many satisfied customers in the Magic Box. It has helped a great extent in enabling more people to try and listen closely what they have to say. We would continue to offer such attractive discounts and keep listening to each one of them.”

Infibeam today has more than 100Lac books on the site, with books from all major publishers and authors listed on the site. Infibeam also India’s houses largest eBooks store and has more than 5Lac eBooks.

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About is India’s leading eCommerce platform with a selection of more than 120 Lac products across books, media, lifestyle, gifts, electronics and automobiles. is known for its innovative navigation, lowest prices, free shipping and dedicated customer service. also offers its web-store technology and associated infrastructure as a service to well- known brands and retailers such as Crossword, NDTV, K Sera Sera, Hidesign, TTK Prestige etc.

Infibeam recently launched a Do-it-yourself e-commerce platform for merchants and sellers. It provides the necessary e-commerce technology, payment and data infrastructure to create a store within minutes. was founded in 2007 by a group of ex-Amazon employees with expertise in e-commerce and technology. Headquartered in Ahmedabad, Infibeam has 250 employees based out of offices in Bangalore, Delhi, Kolkata and Mumbai. The leadership team consists of MIT, IIM and IIT graduates amongst others with more than 100 years of combined experience in Retail and eCommerce.

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