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“Teach them well and let them lead the way”

Toronto,Canada March 02 2009. Incredible ecogear, a brand for green consumer products for sustainable living is proud to announce its support of kids-vs-global-warming.com, a non profit based in Ventura California. “Whitney Houston’s Greatest love of all says it best.Children are our future and it will ultimately be in their hands to decide whether the earth stays green or not.” Said Robert Hii, founder of ecogear. “Alec Loorz has shown an amazing ability to get the message across to his peers that global warming and its devastating consequences are real.”

Alec, 14 years old, is a Freshman at El Camino High School, in Ventura California.
He founded Kids vs Global Warming when he was 12 years old after watching Al Gore’s movie, “An inconvenient truth.” Feeling the weight of the global situation and a sense that he could make a difference, Alec felt compelled to tell other kids about the problems we are facing. His message is deeply rooted in hope, encouraging kids to speak up and let their voices be heard on this issue.
Alec has won wide recognition of his efforts and multiple awards from groups such as Action for Nature, Earth Charter, The Weather Channel to mention a few.

Ecogear, as part of its giving back to the community has always supported environmental groups in their campaigns to preserve this fragile nature. “It felt good to be able to work with Alec in reaching out to our youth. In taking action and doing good in our own backyards.One of the things we’ve always stayed away from was vagueness in our efforts for the environment, which could easily be misunderstood as greenwashing” said Robert Hii. As part of ecogear’s community campaigns for 2009, the company is donating 10% of all US based sales towards kids vs global warming.

This reflects ecogear’s efforts to support local groups and communities in their campaigns to green their own backyards. Similar to its support of kids vs global warming, ecogear proudly supports aclickfortheforest.com, which is a community based group from Sweden that is campaigning to protect old growth forests in Sweden.

In a related campaign to protect trees, ecogear is also offering a giveaway of its handkerchiefs. Made from 55% hemp and 45% organic cotton, this is the ecogear alternative to tissue paper. In adding a new twist to this “gift with purchase” the customer is encouraged to buy 100% recycled paper products from non related brands and claim their prize from ecogear. Details : http://www.eco-gear.ca/give_away.html

Press Release Contacts:

Robert Hii
416 616 1577
 robert@eco-gear.ca