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The customer booking representatives from www.holidays-direct.co.uk have been conducting an open survey with holidaymakers to find out what the most important factors in booking holidays really are.

When asked what makes them choose a holiday in a particular holiday destination, the answer most often given by holidaymakers is: “We want a holiday in the sun!”

The Canary Islands (Lanzarote, Tenerife and Gran Canaria) offer year-round warm sunshine, which is one of the reasons they are perennial favourites for family holidays, for couples of all ages and for group holidays.

Positive customer reviews of the hotels and destinations are also vital for most people choosing their holidays, the www.holidays-direct.co.uk customers said. Referring to holiday reviews of hotels has proved to be especially true for people booking all-inclusive holidays.

Cost is obviously vital, but the wide choice of bargain holiday deals for Summer 2009 means that many travellers are already confident of getting a good deal.

The top 10 reasons for picking a holiday as reported by www.holidays-direct.co.uk customers are as follows: –

1. Good climate – guaranteed sun
2. Customer reviews of hotel /area
3. Cost
4. Things to see / excursions
5. Lively nightlife
6. Good beach
7. Can fly from local airport
8. Good food
9. Easy to get to from airport
10. Child-friendly resort

For parents travelling with children under the age of 10 years old, choosing a child-friendly holiday resort was often given as the most important factor, especially when choosing to go on all-inclusive holidays.

For younger people, especially those booking group holidays, a good beach and lively nightlife competed to be the most important thing about choosing a summer holiday destination.

About www.holidays-direct.co.uk

Online travel agency www.holidays-direct.co.uk is part of the Midlands Co-operative Society Group and is a member of ABTA. They specialise in providing affordable flights and accommodation in the top holiday destinations around the world.

Midlands Co-op Travel, incorporating Ilkeston Co-op Travel, is the No 1 independent travel agent in the Midlands.