A new study by the UK’s leading daily city deals website has revealed that 58% of Brits have already purchased at least one Christmas gift. A further 11% bought presents in the January sales; however 8% think they will still be buying on December 24th.
With four months to go until Christmas, the UK’s leading daily city deals website has conducted research of 1,214 people across the UK to discover how prepared they are for Christmas 2010.
The study by http://www.Groupola.com found that more than half of the respondents, 58%, have purchased at least one Christmas present already. A further 2% of those asked claim to have already ‘almost finished’ their shopping.
Over 1 in 10, 11%, of those asked by http://www.Groupola.com admitted to purchasing Christmas gifts in the January sales of 2010 and an additional 18% bought discounted Christmas decorations at the start of 2010 in preparation for the festive season this year.
The survey by http://www.Groupola.com found that more than 1 in 5, 21% will not start their Christmas shopping until December while 8% say they will still be present buying on December 24th.
When asked ‘when do you begin to decorate your home for Christmas?’ over two thirds, 67% admitted it was December 1st, however 16% claim to have put up their Christmas tree in November in previous years.
The results found that women purchase presents earlier than men. Of the 58% that have purchased Christmas gifts already this year, 81% of them are women. However, only 11% of the respondents that said they would still be buying Christmas gifts on December 24th were women.
Commenting on the findings, Mark Pearson, managing director of http://www.Groupola.com has said:
“I am totally behind the idea of being prepared for Christmas; it’s such a big expense it makes sense to take advantage of the sales throughout the year. It was a surprise to discover that people put their decorations up in November. We all see those houses with the lights on and tree up very early on, but it takes courage to admit to doing it!”
He continues,
“We all want to spoil our loved ones at Christmas, but sometimes our finances can get in the way. Already on Groupola.com, we have discounts for brilliant experiences and items which would make ideal Christmas presents, so it’s definitely worth a look for shoppers looking to purchase early!”
Link: http://www.Groupola.com
***ENDS***
For more information, please contact Charlotte Horsfall, 10 Yetis Public Relations Agency on 01452 348 211 or charlotte@10yetis.co.uk
EDITORS NOTES
Overnight, Groupola.com became the biggest Group Buying Power website in the UK.
Groupola.com operates in 10 of the largest cities across the UK, including London, Birmingham, Liverpool, Manchester, Brighton, Bristol, Cardiff, Edinburgh, Nottingham and Glasgow.
Mark Pearson, MD of MyVoucherCodes is a regular media contributor regarding online shopping and the credit crunch. At 29 his personal worth is more than £30 million. Mark was previously a trainee chef working for Gordon Ramsay at Claridges, London.
MyVoucherCodes has had sales exceeding £481m in the last year
Consumer savings on online shopping via MyVoucherCodes.co.uk up from £28m in 2008 to £52m in 2009.