Godrej No. 1 launches Rosewater and Almonds soap
~ A unique combination of natural oils and beauty ingredients which gives you natural pink glow ~
Mumbai: Godrej Consumer Products Limited (GCPL), a leading player in the FMCG industry in India, has launched its latest soap variant – Godrej No.1 Rosewater and Almonds soap. The latest launch in Godrej No.1 franchise, Rosewater & Almonds soap comes in a pink color enriched with freshness of Rosewater & goodness of Almonds that mix with natural oils to give its users a natural pink glow. Godrej No.1 is a leading soap brand, providing a wide range of variants to its users.
Announcing the launch of Godrej No.1 Rosewater & Almonds soap, Sunil Kataria, EVP Sales & Marketing said “Godrej No.1 is a Grade I Soap and has always provided consumers with superior soap benefits at an affordable price. We have believed in persistent consumer insight based innovation and the new variant is a result thereof. Both Rosewater & Almonds are natural ingredients which beautify & nourish the skin and increasingly soap users are looking for a natural experience in personal care products. We believe that with its unique range of natural ingredient based soaps, Godrej No.1 provides its users the reassurance and goodness of prakriti ka sparsh.”
Rosewater is a well known skin care ingredient across the world. Rose water cleanses the skin, removing dirt, and other pollutants from skin pores. Almonds, on the other hand make skin soft, smooth & healthy. Owing to combination of Rosewater & Almonds the soap can be used all through the year.
Godrej No 1 Rosewater and Almonds is a Grade 1 soap with 76 percent TFM (Total Fatty Matter). The grading of the soap is determined by the percentage of Total Fatty Matter (TFM) in the soap. TFM content is the ratio of mass of the fatty content to the mass of the soap. Therefore, higher the TFM, better and purer the soap. This gives it more lather, greater longevity and the ability to clean skin better.
The soap will be available at all leading stores across the country in — SKU’s viz. 100g pack of 4 at Rs.60, 70g pack of 4 at Rs.40 , at Rs 30, 60g pack of 4 at Rs.30.
About Godrej Consumer Products Limited
Godrej Consumer Products Ltd (GCPL) is country’s largest Indian home and personal care company with leadership in the personal wash and hair care categories. It is one of the largest marketers of toilet soaps in the country with leading brands, such as Godrej No. 1, Cinthol and Godrej Fairglow. In hair colors, GCPL is a market leader with a range of offerings including Godrej Expert Powder Hair Colour, Godrej Renew creme and Nupur mehendi.
GCPL has a 100% stake in Godrej Household Products Limited, which is the market leader in India in the Household Insecticides market with its brands GoodKnight, HIT and JET. The acquisition of Rapidol and Kinky in South Africa have given GCPL leading positions in the fast growing South African ethnic hair care market. As part of increasing its global footprint, GCPL recently acquired Tura, a leading beauty brand in West Africa, Megasari Group, a leading household care company in Indonesia. In addition, with its two recent acquisitions in Argentina of the Issue group and Argencos, GCPL is now market leaders in hair colour in 19 countries.
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