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GIRLS ON TOP FOR 2010 BRIT AWARDS
Florence + The Machine favourite for Best Female, Breakthrough Act and 8/5 for Best Album

Tuesday 19th January 2010 – Bookmakers Boylesports have installed Florence + The Machine as favourite in both the Best Female (5/4) and British Breakthrough Act (6/5) after the Brit Award nominations were announced yesterday evening. Females are expected to triumph at the awards, with X Factor judge Cheryl Cole 11/8 favourite to win Best Single for ‘Fight For This Love’ while Lily Allen, La Roux and Pixie Lott are also tipped for awards.

Florence + The Machine are also 8/5 second-favourites to win the Best Album category for their release ‘Lungs’ behind Kasabian’s ‘West Ryder Pauper Lunatic Asylum’, at 5/4. Lady Gaga is 1/2  to be named Best International Female.

“It’s great to see that the girls are expected to do so well in this year’s awards,” says Nicola McGeady, Boylesports Entertainment Spokesperson. “The singles and album charts have been dominated by some very talented women over the past year and it’s great to see their success is getting recognition.”

2010 Brit Awards

British Female Solo Artist

Florence & the Machine        5/4
Pixie Lott                                2/1
Lily Allen                                12/5
Leona Lewis                           6/1
Bat for Lashes                         10/1

British Male Solo Artist

Robbie Williams                     4/7
Dizzee Rascal                         7/2
Paolo Nutini                           5/1
Calvin Harris                         13/2
Mika                                        10/1

British Breakthrough Act

Florence & the Machine        6/5
La Roux                                  9/4
Pixie Lott                                10/3
JLS                                           7/2
Friendly Fires                          10/1

British Group

Kasabian                                 6/5
Muse                                       15/8
JLS                                           11/4
Friendly Fires                          8/1
Doves                                      12/1

British Album

Kasabian – West Ryder Pauper Lunatic Asylum     5/4
Florence & the Machine – Lungs                              8/5
Dizzee Rascal – Tongue N’Cheek                              9/2
Lily Allen – It’s Not Me, It’s You                                9/2
Paolo Nutini – Sunny Side Up                                   9/1

British Single

Cheryl Cole – Fight For This Love                             11/8
JLS – Beat Again                                                         11/4
Pixie Lott – Mama Do                                                9/2
Alexandra Burke Ft Flo Rida – Bad Boys                  5/1
La Roux – In For The Kill                                           11/2
Lily Allen – The Fear                                                  7/1
Tinchy Stryder Ft N-Dubz – Number 1                    12/1
Taio Cruz – Break Your Heart                                   14/1
Joe McElderry – The Climb                                        20/1
Alesha Dixon – Breathe Slow                                    25/1

Brits Performance of 30 Years

Michael Jackson – Earth Song (1996)                                                10/11
Spice Girls – Wannabe/Who Do You Think You Are (1997)          3/1
Take That – Beatles Medley I Wanna Hold Your Hand/Hard Day’s Night/ She Loves Me (1994)        4/1
Paul McCartney – Live & Let Die (2008)                                          11/2
Kylie Minogue – Can’t Get You Out of my Head (2002)                 12/1
Robbie Williams & Tom Jones – The Full Monty Medley (1998)      12/1
Girls Aloud – The Promise (2009)                                                      14/1
Coldplay – Clocks (2003)                                                                   18/1
Bee Gees – Stayin’ Alive/How Deep is Your Love (1997)               25/1
Eurythmics & Stevie Wonder – Angel (1999)                                   25/1
Kanye West – Gold Digger (2006)                                                     25/1
Pet Shop Boys – Go West (1994)                                                        40/1
Scissor Sisters – Take Your Mama (2005)                                          40/1
Bros – I Owe you Nothing (1989)                                                      50/1
The Who – Who Are You (1988)                                                       50/1

International Male Solo Artist

Michael Buble                         11/8
Jay-Z                                       7/4
Seasick Steve                          5/1
Eminem                                  6/1
Bruce Springsteen                  7/1

International Female Solo Artist

Lady Gaga                              1/2
Rihanna                                  10/3
Shakira                                   6/1
Ladyhawke                            10/1
Norah Jones                           12/1

For more information please contact:

Nicola McGeady
Entertainment Spokesperson
Boylesports
00353 86 0400683