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GHD hair straighteners have been voted the number one fashion ‘essential’ of the past decade according to the latest research by the UK’s leading independent celebrity fashion website; pipping UGG boots and fake tan to the post.

A new poll conducted by MyCelebrityFashion.co.uk, the UK’s leading independent celebrity fashion website, has revealed the Top 10 Essential Fashion Accessories of the past decade. GHD hair straighteners were revealed as the number one item that the majority of women found indispensable, closely followed by winter footwear UGG boots.

As we enter summer of 2010, the website decided to look back at which fashion accessories and trends had truly made their mark in the last 10 years. MyCelebrityFashion.co.uk therefore polled a sample of 1,426 women, posing to them the multi-answer question, ‘which fashion accessory do you consider to be the most essential of the past decade?’

GHDs, the gadget that brought sleek hair to millions, was considered the staple fashion accessory of the past decade for 82% of the women surveyed; closely followed by almost four fifths, 79% of women who voted UGG boots at number 2. Beauty products were also high up on the list of fashion essentials, with 66% of women unable to go without their fake tan, and false eyelashes being a favourite for just under half of those surveyed.

The top ten essential fashion accessories of the Noughties, as voted for by the respondents to the MyCelebrityFashion.co.uk poll, were as follows:

1. GHDs – 82%

2. UGG Boots – 79%

3. Fake Tan – 66%

4. Leggings – 60%

5. Skinny Jeans – 58%

6. Oversized Sunglasses – 52%

7. The ‘Bodycon’ Dress – 46%

8. False Eyelashes – 41%

9. Gladiator Sandals – 37%

10. Maxi Dress – 34%

Waist belts narrowly missed out on a top ten spot, with 29% of women listing it as a vital accessory. One in ten, 11%, also considered an oversized bag to be a must-have; whilst 6% felt that decorative headbands were a noughties’ essential.

A previous poll conducted by the website which looked into the worst ever fashion favourites found Velour tracksuits and Crocs to be amongst the most hated.

Andy Barr, Marketing Director of www.MyCelebrityFashion.co.uk, commented on the findings:

“As we are now entering the new decade, we thought it’d be fun to ask women which fashion accessories they believed had truly left their stamp on the noughties. The past decade saw fashion explode into a mainstream interest for women nationwide, with high street retailers making high end looks achievable for the girl next door.

“I wasn’t surprised that GHDs snatched the number one spot, as they made the sleek, straight celebrity hair attainable for all. What is notable is that some quite recent trends have made the ‘essential’ past decade list, such as ‘the bodycon’ and the ‘maxi dress.’ It’s only recently that people have begun to consider eighties’ fashion as iconic, so only time will tell what fashion accessories the next decade will consider as essentials!”

ENDS

For more information, or to interview a member of the MCF team, please contact Emma Kent of 10 Yetis Public Relations Agency on 01452 348 211 or emmak@10yetis.co.uk.

EDITORS NOTES

This study was conducted on 21/06/2010.

MyCelebrityFashion and its studies have been featured in The Daily Mail, The Guardian, Glamour Magazine and more.

MyCelebrityFashion was named Website of the Week in WebUser magazine 07/08/08

MyCelebrityFashion was named Website of the Week by Tara Palmer-Tomkinson’s www.3sacrowd.com website 08/08/08