London, 26 April 2010 – TradeDoubler, the number one pan-European performance marketing company, today announced that it has signed a two year contract renewal with Expedia Inc., the market leader in online travel services. The contract provides Expedia with TradeDoubler’s affiliate marketing services across all public and private publisher segments using TD Affiliate, as well as tracking performance of other partner activity using TD Integral. The contract covers the Expedia brand across 12 European markets and the Hotels.com brand across a further 16 European markets. The renewal follows 60% growth in Expedia’s business transactions as a result of Expedia’s initial two year contract with TradeDoubler in 2008.
Alex Gisbert, EMEA Online Partner Marketing Directorat Expedia, comments, “We’ve had tremendous success with TradeDoubler over the past two years, and have increased our affiliate business transactions on Expedia and Hotels.com by sixty percent. By renewing our agreement for 2 more years, we will be able to leverage TradeDoubler’s local expertise in our European markets to double the size of our network affiliate business across the region. We continue to invest heavily in this channel and strive to continually drive bigger and better network affiliate partnerships.”
Dominic Trigg, VP International Sales and Marketing at TradeDoubler, says, “We are extremely pleased with the results we’ve achieved to date for Expedia, and are looking to now build on this momentum by further increasing penetration and market share of flights, hotel bookings, car hire and holidays through the Expedia brand. The contract renewal is testament to our proven track record and continued commitment to ensure that our clients have the most relevant and best possible bespoke solutions to meet their affiliate programme requirements. We look forward to promoting the Expedia and Hotels.com brands across our network of hundreds of thousands of publishers.”
With its extensive reach in 18 countries across Europe, TradeDoubler delivers 32 billion impressions per month, reaching 154 million unique users and generating 10 million leads every month. The Group offers unrivalled access to more than 76% of the European online audience through its publisher networks, which comprise more than 128,000 active website publishers and in excess of 1,800 advertisers.
About Expedia Inc.
Expedia, Inc. is the largest online travel company in the world. Since launching in 1996, the company’s Expedia.com brand has grown to become the world’s most highly visited online travel booking site, generating more leisure travel bookings than any other travel agency – online or offline. Worldwide, the Expedia, Inc. family of brands today includes 19 Expedia.com sites; more than 70 Hotels.com sites; leading agency hotel company Venere.com(tm), leading U.S. discount travel site Hotwire(r); Egencia(tm), the world’s fifth largest corporate travel management company; the world’s largest travel community TripAdvisor(r) Media Network; destination activities provider ExpediaLocalExpert(r); luxury travel specialist Classic Vacations(r); and China’s second largest booking site eLong(tm). The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers vast opportunity to reach the most valuable audience of in-market travel consumers anywhere through Expedia Media Solutions. Expedia also powers bookings for some of the world’s leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia(r); Affiliate Network. (NASDAQ: EXPE)
TradeDoubler is an international digital marketing company offering a range of performance-based marketing solutions. TradeDoubler’s products and services provide companies with the tools and expertise to drive results online whether they are looking to generate sales, leads or traffic or drive brand awareness. Headquartered in Stockholm, Sweden, the company boasts a unique global reach spanning 18 countries in Europe. With a breadth of expertise across multiple industry sectors and a network of more than 128,000 website publishers, TradeDoubler helps deliver results for over 1,800 advertisers including a mix of local and international companies such as Apple Store, Dell, TeliaSonera and Kelkoo. TradeDoubler is listed on Nasdaq OMX Stockholm Exchange. Please visit www.tradedoubler.com for further information.
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