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Chicago, IL (March 18, 2009) — Euro So.Cap. USA, a global leader in high quality, natural hair extensions, announced today that they will exhibit once again at the prestigious America’s Beauty Show. This event is the US salon industry’s largest, attracting over 70,000 salon and spa professionals to Chicago’s McCormick Place Convention Center from March 28-30th, 2009; booth #3841.

Euro So.Cap. USA has experienced unprecedented growth over the past eighteen months, despite a sluggish economy and increased market competition. President Tony Odisho credits success to the company’s commitment to providing not only a high quality extensions product, but also a full range of hands-on training opportunities for professionals at every level; as well as on-going business support for salons and stylists – a vital component in today’s marketplace. The unique combination offers an ideal support system for salons entering the lucrative but competitive hair extensions business – the fastest growing and most profitable segment of the industry.

More clients than ever are looking for the styling benefits and ease of maintenance that modern extensions have to offer. No longer a Hollywood secret, natural hair extensions make strong beautiful hair a reality for every type of client; whether they’re seeking to restore volume, add length, chemical-free highlights or gain instant access to hot color trends. “The transformations I see are simply amazing,” says Odisho, an extensions master himself, “Extensions have become the new fashion must-have.”

What makes Euro So.Cap so hot? According to Tony Odisho “Salon professionals trust our product to deliver beautiful results that are healthy, non-damaging, long-lasting, and completely natural. They appreciate the proven training curriculum and they know we’re there to help along the way. As a salon owner myself, I wanted to create the kind of business that would provide responsive, personal service to stylists, not be another ‘catalogue’ company.” Euro So.Cap.’s many options make extensions accessible to clients of every budget level, another important consideration in today’s economy. “From a few highlights to a full application, women have an immediate, emotional response to the extensions. They leave the salon with such self-confidence – it’s exciting to see.”

To receive additional information about Euro So.Cap. USA, or request a personal interview with company president Tony Odisho, please contact: Shelly Cellak – 773.398.6154 / shelly@burgeonagency.com.

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About Euro So.Cap. USA
Developed over forty years ago in Naples, Italy, Euro So.Cap. International is the world’s original hair extensions company. With a commitment to utilizing innovative technologies while offering product of the highest quality, Euro So.Cap. is recognized as the brand of choice for salons and stylists throughout Europe. Today, Euro So.Cap. hair extensions are available in the US, direct from Italy through Euro So.Cap. USA, a specialized training institute and distribution center. The US division operates under President Tony Odisho, a creative entrepreneur and international Hair Extension Master Artist. For more information, please call: 888-470-EURO.