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“There’s a rich treasure floating in the polluted air we all breath, so let’s turn it into diamonds.” That’s the proposal being made by British innovator Michael Bond for the £100 million Air Diamond Challenge at www.worldmaker.org.

The challenge is being put forward by Bond to alter people’s perceptions about carbon dioxide air pollution and how we can deal with it.

He says about this: “The current attitude is that this is a dangerous pollutant we must rid the atmosphere of, but we really ought to be thinking positively about all the carbon dioxide and do something useful with it.”

Like building diamond skyscrapers.

The current thinking on carbon is to extract it from the atmosphere and seal it away where it won’t do any harm; but Bond believes this is a waste of a good opportunity. So he’s looking for support to establish the Air Diamond Challenge.

The basis of the Challenge is that with anticipated advances in technology over the next few decades we ought to see a way to extract the carbon and put it to practical use, such as diamond-coated skyscrapers.

The Challenge will offer the prize to the first team capable of meeting this or a comparably bold target in a commercially-viable and economic process.

“I know,” he says, “that this is an ambitious long term solution, but we have to find ways to stimulate new science and new ways to look at all such problems we face today and will face in every century.”

Drawing on his principal background in finance Bond is confident that creating a Fund for the Challenge and a number of other initiatives will provide long term sustainable benefits to the world.

He believes that the world cannot wait on governments to make such commitments, although fully capable of it, but he hopes the Fund will attract the support of major sponsors prepared to help launch it, to encourage new research and development and repay the sponsors within five years, leaving the prize to accumulate until claimed, whenever that breakthrough occurs.

Anyone interested in the Aid Diamond Challenges or discussing this with him can contact him through www.worldmaker.org.