Eco-Drive is a proprietary CITIZEN technology that powers watches by transforming any source of light into energy. Ever since the launch of the world’s first light-powered analogue quartz watch in 1976, the visionary concept behind Eco-Drive has steadily gained popularity. Since the launch in 1995 of Eco-Drive itself, Eco-Drive has been acclaimed worldwide as in keeping with the move towards environmental awareness.
All Eco-Drives are completely light-driven. The concept models released since 2009 and Eco-Drive SATELLITE WAVE launched in 2011 are the fruits of CITIZEN’s uncompromising commitment to Eco-Drive and CITIZEN’s tireless pursuit of innovation.
But the significance of Eco-Drive goes beyond even its solar technology and environmentally friendliness. CITIZEN’s Eco-Drive takes solar technology and eco-consciousness to a new dimension in its pioneering of new design possibilities—possibilities that both enable and are enabled by the most cutting edge technology—possibilities that open new horizons for watches of the future. An Eco-Drive tells of CITIZEN’s dedication to realising a new vision of our world.
In 2012 CITIZEN also presents two new concept models for women which embody “The Fusion of Technology and Beauty”: Eco-Drive Luna and Eco-Drive Nova. Both are distinctive takes on the shared features of being driven by light and of emitting light that illuminates the watch face. This new leap in the fusion of design and technology puts Eco-Drive in a class of its own. Eco-Drive for women embodies innovations that add new brilliance to the CITIZEN watch experience.
New Eco-Drive Concept Models for 2012
CITIZEN’s showcasing of Eco-Drive concept models at BASELWORLD continues in 2012 with the introduction of two pairs of “light-breathing” twins: Eco-Drive Luna and Eco-Drive Nova, each in black or white. Being Eco-Drive, they take in light, but also emit light in ways that make the wearer sparkle.
Eco-Drive Luna
The beauty of Eco-Drive Luna lies in its understated luxury. Set into the dial of each model are 60 diamonds, every one of which creates a stunning pinpoint of light with each passing second. This feminine design represents a barely kept secret of luxury, incorporating numerous advanced CITIZEN technologies.
Eco-Drive Nova
Eco-Drive Nova is a symphony of light. Years of research and development by CITIZEN have resulted in a technological breakthrough whereby new materials are used to forge a harmony of
expression between light and time. Light rises from within the watch in a dazzling display of the time, creating an eye-catching vibrancy with a subtle afterglow.
These Eco-Drive models are a vision of timekeeping of the future, and show how Eco-Drive’s evolution has taken this technology to the forefront in ladies watches. BASELWORLD 2012 offers a chance to preview everything that these exclusive models offer.
Eco-Drive Luna / Black
-Blinking Diamond Seconds
-Black Ceramic Bezel
-Sapphire Glass
Eco-Drive Luna / White
-Blinking Diamond Seconds
-White Ceramic Bezel
-Sapphire Glass
Eco-Drive Nova / Black
-Sparkling Light Display
-Sapphire Glass
Eco-Drive Nova / White
-Sparkling Light Display
-Sapphire Glass
ENDS
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