Van Nuys, CA – More than 150,000 troops will be deployed in Afghanistan and Iraq this holiday season. In thanks for their service, Cinnabon is raising money for Operation Gratitude to send “Hugs from Home” care packages to our nation’s heroes.
From October 1 through 31, Guests can support Operation Gratitude by making donations at participating Cinnabon bakeries. For every $1.00 they contribute, Guests will receive a $1.00 “Cinnabuck” valid on their next visit.
Individuals can also use the Twitter hashtag #cinnabonsaysthx to send Tweets for Troops. For every hashtag tweet, Cinnabon will chip in 10 cents to Operation Gratitude, for a maximum donation of $10,000.
In November and December, Cinnabon will also team up with Operation Gratitude to include Kellogg’s® Cinnabon snack bars, Cinnabon Cream of Wheat™ from B&G Foods®, Cinnabon kettle roasted nuts from Mellace Family Brands® and Cinnabon candy canes from Spangler Candy® in the Operation Gratitude Holiday Care Packages.
“This is a delicious, fun and very valuable campaign,” exclaimed Carolyn Blashek, founder of Operation Gratitude. “Our warriors and our supporters will enjoy delicious Cinnabon treats, and the organization will be able to raise funds necessary to pay the postage on our care packages. We are grateful to Cinnabon for this very creative and generous promotion.”
“At Cinnabon, we believe that life needs frosting, and that holds especially true for the brave men and women serving our country,” said Gary Bales, Cinnabon president. “Being far away from home during the holidays is never easy, so we wanted to send our troops some sweet memories of home.”
About Operation Gratitude
Operation Gratitude annually sends 100,000-plus care packages filled with snacks, entertainment items and personal letters of appreciation addressed to individually named U.S. service members deployed in harm’s way. Our mission is to lift morale, bring a smile to a service member’s face and express to our Armed Forces the appreciation and support of the American people. Each package contains donated product valued at $125 and costs the organization $15 to assemble and ship. Since its inception in 2003, Operation Gratitude volunteers have shipped more than 560,000 packages to American military deployed overseas.
Visit www.OperationGratitude.com for more information, follow on Twitter at @OpGratitude and “like” on Facebook at www.facebook.com/OperationGratitude.com .
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls and cupcakes, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates more than 770 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers, academic institutions and military establishments. Visit www.cinnabon.com for more information, follow us on Twitter @CinnabonInc or become a Facebook fan at http://www.face